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Xoxoday Plum supports fully independent earn and redemption rules for each partner brand, so your loyalty program can deliver differentiated experiences across restaurants, spas, airlines, and retail partners without running separate schemes.
Xoxoday Plum gives loyalty program operators the ability to configure earn and redemption rules independently for every partner brand. Rather than applying a single blanket policy across all partners, you can tailor the commercial terms for each relationship — whether that is a restaurant chain, an airline, a spa network, or an external retail brand — while still running a single unified program and ledger.

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Custom Earn Logic

Earn rates on Xoxoday Plum are defined at the partner level. A dining partner might award 5 points per currency unit spent, while a spa partner offers a flat bonus for booking a specific package. You can layer additional conditions on top: double points on weekends, elevated earn rates for a premium menu category, or bonus multipliers tied to a campaign window. Earn rules can also vary by channel, so an in-app purchase at one partner earns at a different rate than an in-person transaction at the same brand.

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Custom Redemption Logic

Each partner on Xoxoday Plum gets its own redemption configuration. You define the voucher denominations, any co-pay requirements, minimum and maximum spend thresholds, and the specific outlets where redemptions are valid. Caps per member or per outlet prevent budget overruns, and validity periods are set independently so a hotel dining offer and an airline miles redemption do not share the same expiry policy. As a concrete example, a fine-dining partner can accept point redemptions only on weekday lunch sittings with a minimum spend requirement, while a spa partner allows full redemption any day with no co-pay. Both rule sets live inside the same loyalty ledger and are managed through a single admin interface.

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Eligibility and Segmentation

Partner rewards on Xoxoday Plum can be restricted to specific member segments. You can limit an offer to gold-tier members, to guests from a particular geography, or to a defined corporate account list. If your member data flows from an HR system such as Darwinbox or SAP SuccessFactors, Xoxoday Plum can use those attributes to determine partner reward eligibility automatically, keeping your segmentation logic consistent with your broader people-data stack.

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Budget and Quantity Controls

Each partner configuration carries its own budget guardrails. Xoxoday Plum lets you set separate limits on total points issued, total points redeemed, and the number of offers available per period. These controls operate independently of the core program budget, so a short-term campaign with one partner does not affect the economics of any other. The result is a fully differentiated set of commercial constructs for each partner, delivered through a single unified loyalty program without the operational complexity of running multiple separate schemes. Learn more: [Xoxoday Plum Help Centre — Partner Brand Integration](

How do member tiers affect partner reward eligibility?

Learn how gold, silver, and base-tier rules interact with partner-specific offer restrictions in Xoxoday Plum.

Can bonus earn campaigns be limited to specific partners?

Explore how to configure time-bound multiplier campaigns that apply only to selected partner brands and categories.