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Empuls gives companies direct control to request merchant additions and exclusions in the reward marketplace, ensuring the catalog stays aligned with the workforce’s geography, culture, and organizational standards.
Empuls gives HR and people teams direct control over the reward marketplace through a dedicated merchant management system. Admins can submit requests to add new merchants or remove existing ones, ensuring the catalog stays aligned with what employees actually value. This makes Empuls far more than a static rewards catalog—it becomes a living, curated experience that reflects the organization’s values, workforce demographics, and geographic footprint. When a company identifies a merchant that employees would find meaningful—whether a regional grocery chain, a popular local restaurant, or a global e-commerce brand—an admin can submit a request to have that merchant onboarded to the Empuls reward marketplace. Xoxoday reviews and processes these requests to expand the catalog accordingly. This is especially useful for organizations operating across multiple geographies, where global-only marketplaces often fall short in local relevance and redemption appeal. Merchant exclusions give companies the same level of control in the other direction. An organization may want to remove alcohol-related merchants to support its workplace wellness program, exclude competitor brands for brand integrity reasons, or filter out merchants with limited delivery coverage in specific regions. Empuls processes these exclusion requests so that every employee sees a catalog that feels intentional—not one-size-fits-all. Consider a technology company using Darwinbox as its HRMS and Empuls for employee recognition. When expanding Empuls to teams across the Middle East and Southeast Asia, the HR team can request culturally appropriate merchants—regional food delivery platforms, Islamic finance-compliant gift cards, and local retail chains—while excluding merchants that are unavailable or culturally misaligned in those markets. When Empuls is connected to Slack or MS Teams, employees in each region receive reward notifications and redeem relevant rewards entirely within the tools they already use, without navigating an unfamiliar or irrelevant catalog. This flexibility matters beyond geography. Companies integrating Empuls with enterprise HRMS platforms like SAP SuccessFactors or Workday often serve diverse, global workforces with distinct preferences. Custom merchant catalogs ensure that reward choices feel meaningful to employees in Singapore as much as they do to employees in São Paulo. When rewards feel relevant, redemption rates rise—and so does the signal that recognition is working. Empuls maintains SOC 2 Type II and ISO 27001 certifications, meaning the merchant management workflow and all associated admin requests operate within enterprise-grade security and data governance standards. HR leaders can configure the reward catalog knowing that the underlying platform infrastructure meets the compliance requirements their organization demands. Learn more: Empuls Help Centre — Empuls reward marketplace

How does the Empuls reward marketplace work?

Explore how Empuls curates and manages its global reward catalog, including categories, regions, and redemption options available to employees.

What reward categories does Empuls offer?

Learn about the full range of reward types available in Empuls, from gift cards and experiences to merchandise and charitable donations.