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Xoxoday Empuls curates and continuously expands its rewards catalog through a structured methodology that combines in-house brand partnerships with strategic acquisitions of regionally established organisations.
The rewards catalog in Xoxoday Empuls is not static — it evolves through a deliberate, two-track methodology designed to keep pace with the diverse needs of a global workforce. Understanding how new rewards enter the catalog helps HR and operations leaders trust that the options available to their employees will remain relevant over time.

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In-House Brand Partnerships

Xoxoday Empuls maintains a dedicated in-house business development team responsible for forging direct partnerships with brands across categories — retail, dining, travel, wellness, and entertainment. These partnerships are negotiated to deliver meaningful redemption value, ensuring that rewards feel substantive rather than nominal. For organisations running Xoxoday Empuls alongside platforms like Workday or SAP SuccessFactors, the breadth of the catalog means recognition moments are always backed by options employees genuinely want, regardless of geography or workforce segment.

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Strategic Regional Acquisitions

Beyond direct partnerships, Xoxoday Empuls pursues strategic acquisitions of organisations with established regional footprints. This approach accelerates catalog depth in markets where local brand relationships take years to build organically. When your organisation spans multiple countries — teams across Southeast Asia, the Middle East, or Europe, for example — acquired regional networks translate directly into reward options that reflect local culture and spending habits rather than defaulting to a narrow set of globally recognised names.

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Global Variety, Local Relevance

This dual-track model addresses a challenge that commonly undermines global rewards programs: a one-size-fits-all catalog fails to engage employees in different regions. A team member in one country may prefer a local dining voucher; a colleague elsewhere may lean toward a global subscription service. Xoxoday Empuls accommodates both, and continues to evaluate catalog performance and employee redemption patterns to prioritise which new brands or categories to add next. Organisations integrating Xoxoday Empuls with HR systems such as Darwinbox or surfacing recognition through collaboration tools like Slack and MS Teams can bring these curated rewards directly into existing employee workflows — making redemption a natural extension of the recognition moment rather than a separate administrative step. The outcome is one of the largest and most varied global rewards catalogs available on an employee engagement platform, built to scale with your organisation as it grows into new regions and workforce segments. Learn more: Empuls Help Centre — Overview

How does the Empuls rewards catalog work?

Explore how Xoxoday Empuls structures its catalog across categories, regions, and redemption types to serve a distributed workforce.

What redemption options does Empuls support globally?

Learn how employees redeem points across gift cards, merchandise, experiences, and charity options available through Xoxoday Empuls.