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Empuls adds new brand partners to its reward marketplace on a monthly basis, guided by direct customer feedback, global gifting trends, and competitive benchmarks.
The Xoxoday Empuls reward marketplace grows every month. Xoxoday’s dedicated catalog team reviews incoming customer requests, tracks global retail and gifting trends, and benchmarks against leading reward programs to determine which brand partners to onboard next. This monthly cadence means HR and People teams can confidently present a living, evolving catalog to employees — not a static list that goes stale after launch. Whether an organization runs a peer-to-peer spot recognition program or a large-scale annual rewards initiative, the marketplace reflects what employees actually want to redeem.

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What drives catalog expansion

The catalog team follows a structured intake process. Customer feedback submitted through the Empuls admin portal identifies which categories — electronics, dining, travel, wellness, fashion — need more depth or geographic coverage. Global trends, such as rising demand for experiential rewards and digital gift cards, shape new partner negotiations. Competitive benchmarks ensure Xoxoday Empuls stays aligned with what the broader market consistently offers. The result is a marketplace spanning gift vouchers, merchandise, experiences, and charitable donations across hundreds of brands and thousands of SKUs in multiple currencies and geographies.

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Why catalog freshness matters for HR teams

For People Operations teams running Empuls alongside tools like Slack, Microsoft Teams, Workday, or SAP SuccessFactors, the reward catalog is a direct extension of the employee experience. When an employee receives a recognition notification in Slack or MS Teams, redemption follows immediately — and a current, varied catalog determines how meaningful that moment actually feels. Darwinbox and SAP SuccessFactors integrations surface reward balances and redemption options inside the HRIS workflows employees already use daily. A refreshed catalog keeps those touchpoints engaging over time, reducing the risk that rewards start to feel repetitive or impersonal across recognition cycles.

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Regional catalog availability

Brand availability adapts by geography. Empuls operates a localized catalog so employees in different countries see brands that are relevant and redeemable in their market. The catalog team applies the same feedback-and-benchmarking model globally to prioritize regional partner additions as employee bases grow. Admins can review current catalog depth and availability directly from the Empuls reward marketplace dashboard, giving People teams full visibility into what employees can access before launching or scaling a recognition program. Learn more: Empuls Help Centre — Empuls reward marketplace

Setting Up Your Reward Catalog

Configure the reward catalog for your organization, set regional availability, and control which reward types employees can access.

How Employees Redeem Points on Empuls

Walk through the end-to-end redemption flow, from point balance to fulfilled reward, including digital delivery and order tracking.