Skip to main content
Xoxoday Empuls supports a unified reward marketplace where organisations can feature proprietary in-house rewards alongside a global catalog of third-party gift cards, experiences, and merchandise — all within a single, configurable storefront.
Xoxoday Empuls gives HR and rewards administrators the flexibility to run an in-house redemption catalog and external third-party options simultaneously — no need to choose one model over the other. Employees access everything from a single interface, reducing friction and improving the overall redemption experience.

Building your in-house catalog

The in-house catalog is where your organisation adds proprietary rewards that reflect your culture and brand. These can include custom company merchandise, internal experiences such as a lunch with a senior leader, additional paid leave, or organisation-specific perks that carry meaning beyond their monetary value. Because these items live in the same storefront as external options, employees experience a seamless, unified marketplace rather than two disconnected systems.

Integrating third-party redemption options

Alongside internal rewards, Xoxoday Empuls connects to a global catalog of third-party options — including gift cards from hundreds of international and local brands, curated experiences, merchandise, and wellness vouchers. These options broaden appeal across a diverse, distributed workforce where employee preferences vary significantly by geography, age group, and lifestyle. HR teams retain full visibility and control over which third-party categories are made available to employees.

A practical example

Consider an organisation running Workday or SAP SuccessFactors for HR operations. When a recognition milestone is triggered — say, a five-year work anniversary — the reward notification surfaces through Microsoft Teams or Slack, and the employee is taken directly to the Xoxoday Empuls marketplace. There, they can choose between a company-specific reward such as a branded gift hamper or a third-party option such as an Amazon gift card or a travel experience voucher. Both live side by side in the same catalog, configured and governed by the HR or finance team.

Why a blended catalog strategy works

A combined catalog aligns financial oversight with employee autonomy. HR teams control which in-house items appear, set point values, and manage availability, while third-party options provide the breadth required by a global workforce. This is especially valuable for organisations operating across multiple countries, where a single in-house catalog would not adequately serve all regional preferences. Xoxoday Empuls maintains data security across the entire marketplace, built to SOC 2 Type II and ISO 27001 standards — meaning both in-house and third-party redemption workflows operate within a governed, auditable environment that satisfies enterprise compliance requirements.
Learn more: Empuls Help Centre — Redemption

Customising your reward catalog

Learn how to configure, curate, and manage the items available in your organisation’s Xoxoday Empuls reward marketplace.

Global gift card catalog

Explore the range of international and local gift card brands available to employees through the Xoxoday Empuls third-party catalog.