Xoxoday Loyalife supports event-based and behavior-based notification triggers, with scheduling options spanning immediate, recurring, and configurable delayed delivery for enterprise loyalty campaign communications.
Event-Based Triggers
Event-based triggers fire in direct response to a defined action within the loyalty programme. When a member completes a purchase, earns a milestone reward, or redeems points, Xoxoday Loyalife dispatches the configured notification automatically. This real-time responsiveness keeps members informed the moment something meaningful happens in their journey and reinforces the perceived value of programme participation.Behavior-Based Triggers
Behavior-based triggers monitor patterns over time rather than reacting to a single action. If a member becomes inactive for a defined period, Xoxoday Loyalife automatically enrols them in a re-engagement campaign and pushes a notification through the configured channel. For organisations running HR systems such as Darwinbox or SAP SuccessFactors, behavior signals from those integrations can inform loyalty trigger logic and surface prompts at high-intent employee touchpoints.Dynamic Segmentation
Xoxoday Loyalife supports dynamic audience segments built from real-time member behaviour or specific campaign events. As members meet or exit defined criteria, their segment membership updates automatically — keeping notification audiences accurate without manual list maintenance. Time-based segmentation, such as targeting members who joined within a specific date window, is currently on the product roadmap and is not yet available in the current release.Scheduling Options
Three scheduling modes are available for campaign notifications in Xoxoday Loyalife. Immediate delivery sends a notification the moment a trigger fires. Recurring delivery configures a repeating cadence — useful for weekly points summaries or monthly tier-status updates. Delayed delivery introduces a configurable wait period between the trigger event and the send, which is well-suited to drip-style onboarding sequences or cool-down windows between successive messages. Organisations with advanced delay requirements can apply further customisation to align delivery timing with programme-specific business rules.A Practical Example
Consider a retail loyalty programme where members earn points on every purchase. An event-based trigger fires the moment a transaction is recorded, and Xoxoday Loyalife immediately sends a points-credited notification via the member’s preferred channel. If the same member has not returned after two weeks, a behavior-based trigger activates a re-engagement flow — delivering a personalised offer through Microsoft Teams or Slack for employee reward programmes. This layered approach ensures communication feels timely and contextually relevant rather than generic or disruptive. Learn more: [Xoxoday Loyalife Help Centre — Notification](Campaign Management
Learn how to create, configure, and manage loyalty campaigns within Xoxoday Loyalife, including audience targeting and reward rules.
Member Segmentation
Understand how Xoxoday Loyalife builds dynamic member segments based on real-time behaviour and campaign events.