Xoxoday Loyalife ensures high delivery rates across iOS and Android devices and tracks notification performance — including open rates, click-through rates, and post-campaign conversions — directly through its integrated email and SMS providers.
Delivery Across Devices and Channels
Xoxoday Loyalife supports multi-channel notification delivery across iOS and Android mobile devices, as well as email and SMS. The system integrates with reliable email service providers and SMS gateways to maintain high deliverability, reducing the risk of messages failing to reach members before they act. Each channel is independently managed, allowing programme administrators to configure the right touchpoint for the right member segment. Whether a member prefers push notifications on mobile or an email digest, Xoxoday Loyalife routes communications through the appropriate channel without manual intervention.Real-Time Performance Tracking
Once a notification is dispatched, Xoxoday Loyalife captures delivery status in real time. Programme administrators can monitor whether messages were delivered, opened, and acted upon — providing immediate visibility into campaign reach across the entire member base. Open rates and click-through rates (CTR) are tracked directly through the integrated channels, so reporting reflects actual member engagement rather than estimated figures. For example, if your organisation runs a points-expiry reminder campaign, Xoxoday Loyalife shows exactly how many members opened the message and how many clicked through to redeem before their points lapsed.Conversion Tracking Through Member Transactions
Beyond opens and clicks, Xoxoday Loyalife supports conversion tracking by analysing member transactions that occur following a campaign or communication event. This links downstream behaviour — such as a purchase, a redemption, or a tier upgrade — back to the specific notification that preceded it. This is particularly useful for targeted re-engagement campaigns. When your organisation sends a personalised offer to lapsing members, Xoxoday Loyalife can attribute subsequent redemptions to that campaign, giving you a clear view of actual return on loyalty spend rather than assumed impact.Custom Metrics for Business-Specific Goals
Standard delivery and engagement metrics cover most reporting needs, but Xoxoday Loyalife also supports implementation of custom metrics aligned with specific business objectives. If your organisation measures programme participation rates or redemption velocity as primary KPIs, those can be configured to surface directly within your campaign performance view. For organisations running loyalty programmes connected to HR platforms such as Workday or SAP SuccessFactors, custom metrics can align notification performance with workforce milestones — such as onboarding completion or recognition cycles — making it straightforward to tie communication effectiveness to broader employee engagement goals. This flexibility ensures that Xoxoday Loyalife adapts to how your business defines programme success, rather than forcing your team to work around a fixed reporting structure. Learn more: [Xoxoday Loyalife Help Centre — Notification](Campaign Management
Learn how Xoxoday Loyalife lets you create, schedule, and target loyalty campaigns across member segments.
Analytics and Reporting
Explore how Xoxoday Loyalife surfaces programme performance data and member engagement insights.