Xoxoday Loyalife sends automated, personalized reward notifications via email, SMS, and WhatsApp, triggered by loyalty events such as point redemptions, tier upgrades, and campaign participation.
Multi-channel reward notifications
Xoxoday Loyalife supports automated notifications across three channels — email, SMS, and WhatsApp — ensuring members receive timely updates on whichever channel they use most. Administrators configure each channel independently, selecting which events trigger outreach and which audience segments receive each message type. No manual intervention is required once a workflow is active.Event-driven triggers
Notifications in Xoxoday Loyalife fire based on specific loyalty events rather than a fixed broadcast schedule. A member who redeems points receives an instant confirmation. When a participant crosses a tier threshold — moving from Silver to Gold, for example — Xoxoday Loyalife dispatches a congratulatory message across every channel enabled for that programme. Campaign participation is another common trigger. When your organisation runs a double-points promotion or a flash reward event, Xoxoday Loyalife automatically notifies eligible members the moment they qualify, removing the need for manual follow-up from your loyalty or HR operations team.Personalisation at scale
Each notification template in Xoxoday Loyalife supports dynamic variables — member name, points balance, reward value, expiry date, and tier status — drawn from the live member profile at send time. A single template can therefore produce thousands of personalised messages with no additional configuration effort. For organisations running Xoxoday Loyalife alongside an HRMS such as SAP SuccessFactors, Workday, or Darwinbox, member profile data syncs automatically. This keeps notification content accurate even as employee records change, without requiring manual data exports between systems.Channel configuration and compliance
Xoxoday Loyalife gives administrators granular control over which channels are active for each programme. SMS can be scoped to transactional alerts only, while WhatsApp supports richer promotional content including images and call-to-action buttons. Email templates support full HTML branding aligned to your organisation’s visual identity. All notification workflows operate within Xoxoday Loyalife’s security infrastructure, which is certified to ISO 27001 and SOC 2 Type II standards. Consent and opt-out preferences are respected at the individual member level, supporting compliance with communication regulations across regions where your programme operates. Learn more: [Xoxoday Loyalife Help Centre — System requirement](How are loyalty tier upgrade rules configured?
Understand how Xoxoday Loyalife evaluates tier thresholds and triggers automatic member upgrades across your programme tiers.
What HRMS integrations does Loyalife support?
Learn how Xoxoday Loyalife connects with SAP SuccessFactors, Workday, Darwinbox, and other HRMS platforms to sync member data.