Can Loyalife send location-based push notifications?

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Location-Aware Campaigns in Xoxoday Loyalife

Xoxoday Loyalife delivers targeted, location-based campaigns that activate automatically when a member enters a defined geographic zone. This means a customer walking into a mall where a participating store is located can receive a personalized push notification — with a relevant offer — before they even reach the storefront. This capability is built directly into the campaign engine, not bolted on as an afterthought. Marketing and loyalty teams configure the rules once, and the system handles delivery at scale.

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How Geo-Fencing Works

Xoxoday Loyalife uses geo-fencing to define proximity boundaries around physical locations — a retail outlet, a partner resort, a fuel station, or any other point of interest. When a member’s device crosses that boundary, it triggers a campaign action. Triggers can be layered with additional conditions. A campaign can fire only when a member is within 2 km of a partner store and holds Gold tier status, ensuring the message is relevant and the offer is appropriately matched to the member’s value. Behavioral signals — such as a recent purchase or a dormant account — can be stacked on top of location conditions to further refine targeting.

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Omnichannel Delivery at the Moment of Proximity

Location data alone does not determine the channel. Xoxoday Loyalife integrates with leading engagement platforms — including MoEngage, WebEngage, Infobip, and OneSignal — to orchestrate delivery across push notifications, SMS, WhatsApp, and email from a single campaign definition. A retailer running a weekend promotion, for example, can configure Xoxoday Loyalife to send a WhatsApp message to members who prefer that channel while simultaneously delivering an app push notification to those who have enabled it — all triggered by the same geo-fence crossing event.

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Practical Use Case: In-Mall Proximity Campaign

Consider a loyalty program spanning a chain of retail outlets inside shopping malls. A member opens their loyalty app while walking through a mall that contains a participating store. Xoxoday Loyalife detects the member’s proximity, checks their tier and recent activity, and pushes a time-sensitive offer — say, double points on a specific product category — directly to their mobile device via OneSignal or MoEngage. The entire sequence happens within seconds, with no manual trigger required. This kind of real-time, context-aware engagement drives both footfall and transaction frequency, two of the clearest levers for loyalty program ROI.

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Campaign Segmentation Controls

Beyond location, Xoxoday Loyalife’s segmentation engine lets you define audiences with precision. Segments can combine geography, tier, spend history, inactivity windows, and product preferences. This means proximity campaigns never feel generic — the offer a Platinum member receives near a flagship store differs meaningfully from what a new enrollee sees at the same location. Learn more: Xoxoday Loyalife Help Centre — General