Does Loyalife support automated notification workflows?

Xoxoday Loyalife gives administrators two distinct modes for sending notifications: automated workflows driven by system events, and manual workflows built around targeted audience segments. Both modes are available within the notification module and can be configured without engineering involvement for standard use cases.

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Automated Notification Workflows

Automated workflows in Xoxoday Loyalife fire in response to predefined events, requiring no manual intervention once configured. Common triggers include member sign-ups, point accruals, reward redemptions, and tier upgrades. As soon as the qualifying event occurs, Xoxoday Loyalife dispatches the corresponding notification — ensuring members receive timely, contextually relevant messages at every stage of their loyalty journey. Organisations that manage employee data through platforms such as Workday or Darwinbox can align event triggers with HR lifecycle moments — for example, sending a welcome notification tied to an onboarding record or a recognition message on a work anniversary. This keeps loyalty communications connected to meaningful touchpoints rather than arbitrary sending schedules.

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Manual Notification Workflows

Xoxoday Loyalife also supports manually initiated campaigns where the administrator controls both the audience and the send timing. Using the built-in segmentation tools, administrators can define precise member groups — such as members who have not redeemed a reward in the past 90 days or those who reached Silver tier in the previous quarter — and trigger a targeted message to that segment on demand or at a scheduled time. Manual workflows are well suited for re-engagement campaigns, seasonal promotions, or any communication that falls outside the scope of an event trigger.

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Multi-Step Workflow Configuration

Out of the box, Xoxoday Loyalife does not include multi-step notification sequences — for example, an automatic follow-up message sent only to members who did not open the first notification. This advanced behaviour is available through customisation within the customer retention capabilities of Xoxoday Loyalife. Organisations that require conditional follow-up logic or drip-style sequences can have these configured to match their specific retention strategy.

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Notification Channels

Both workflow types support delivery across email, SMS, and in-app notifications. Xoxoday Loyalife also integrates with collaboration tools including Slack and MS Teams, so members receive loyalty communications in the environments they already work in — reducing notification fatigue and improving open rates.

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Choosing the Right Workflow

Automated workflows are best for transactional notifications that must fire in real time: point confirmations, redemption receipts, or milestone achievements. Manual workflows serve campaign-style communications where timing and audience composition are controlled by the administrator. For organisations with complex retention requirements, the customisable multi-step layer extends this capability with conditional logic at scale.

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Learn more: [Xoxoday Loyalife Help Centre — Notification](