Skip to main content
Xoxoday Loyalife calculates tier status using either a rolling date cycle — such as 12 months from a member’s join date — or a fixed period such as a calendar or financial year, with fully configurable validity durations and renewal rules.
Tier status determines which benefits a member receives and for how long. Xoxoday Loyalife gives program administrators two distinct methods for calculating and validating tier status: rolling date cycles and fixed date periods. Both approaches are fully configurable from the admin console without requiring development work.

​
Rolling Date Cycles

A rolling date cycle calculates tier eligibility based on a window relative to each individual member’s key milestone — most commonly their program join date. An administrator can set a 12-month rolling window so that a member’s tier is evaluated against the past 365 days at any given point. This is particularly useful for programs where members enroll throughout the year and benefit from a personalized evaluation baseline. Rolling cycles ensure every member receives a consistent evaluation period regardless of when they enrolled, removing the risk of losing tier status simply because they joined mid-cycle.

​
Fixed Date Periods

Fixed periods align tier evaluation to a shared calendar milestone — a calendar year (January to December), a financial year (April to March), or any custom date range the administrator defines. All members are evaluated against the same period simultaneously, and tier status resets or renews at the same point for the entire program. Organizations that synchronize loyalty outcomes with annual performance cycles in SAP SuccessFactors or Workday often prefer the fixed-period model because it aligns reward cycles with HR planning calendars. Companies using Darwinbox for workforce management similarly find fixed-period tiers easier to communicate during annual appraisal windows.

​
Configuring Tier Validity and Renewal Logic

Beyond choosing rolling or fixed periods, Xoxoday Loyalife lets administrators define the exact validity duration for each tier — how long a member retains their status once achieved. Renewal logic can be set to automatic reassessment at period end, grace period extensions, or manual override for edge cases. For example, a Gold tier member who qualified through a rolling 12-month cycle can be granted a 30-day grace period before downgrade, giving them time to re-qualify if they fall slightly short during the renewal window. This prevents abrupt changes to the member experience and directly supports retention goals.

​
Choosing the Right Model

Rolling cycles suit programs with continuous enrollment and personalized member journeys. Fixed periods work best for programs tied to organizational calendars or annual campaign structures. Xoxoday Loyalife supports both models simultaneously, so programs with multiple loyalty tracks can apply different evaluation logic to each track independently. Learn more: Xoxoday Loyalife Help Centre — General

Tier Upgrade and Downgrade Rules

Understand how Xoxoday Loyalife evaluates member activity to trigger tier upgrades and downgrades automatically.

Setting Up Earning Rules

Configure the point-earning logic that drives member progress toward tier thresholds in Xoxoday Loyalife.