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The platform provides multi-dimensional member segmentation that supports loyalty benefit differentiation by team, geography, and fan tier.
The platform provides multi-dimensional member segmentation that supports loyalty benefit differentiation by team, geography, and fan tier. Segmentation is managed through the member data platform (CPD), which captures and organises member attributes, including team affiliation, geographic location, spend behaviour, engagement history, and programme tier. Segments can be defined using any combination of these attributes and used to target differentiated earn rules, bonus campaigns, reward catalogues, and communications. Tier management is built in, supporting configurable tier structures (e.g., Bronze, Silver, Gold, Platinum) with automatic upgrade and downgrade logic based on spend thresholds, points balances, or tenure. Each tier can carry distinct benefits, including enhanced earn rates, exclusive reward access, and priority experiences. This segmentation framework allows a sports loyalty programme to offer, for example, enhanced matchday bonuses for fans in a specific city, exclusive rewards for members affiliated with a particular club, or elevated tier benefits for high-spend cardholders. Learn more: Xoxoday Loyalife Help Centre

Can specific benefits be assigned to each loyalty tier...

Yes. Xoxoday Loyalife supports tier-based benefit configuration, automatically applying the right perks based on a member’s real-time tier status…

Can tier labels be renamed in a loyalty program?

Yes. Xoxoday Loyalife lets authorized administrators rename tier labels at any time without disrupting tier logic or member data…