Can I run multiple tiers in one loyalty program?

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Multiple tiers, one program

Xoxoday Loyalife lets you configure a full tier hierarchy—for example, Entry, Silver, Gold, and Platinum—inside a single loyalty program. Every tier rule, earn rate, and benefit is managed from one central location, giving your team complete visibility and control without the overhead of maintaining separate programs for each member segment.

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Flexible qualification rules

Each tier in Xoxoday Loyalife carries its own qualification criteria tailored to how your members actually engage. You can base tier eligibility on nights, stays, room revenue, total spend, points earned, or any combination of these metrics. Review periods are equally configurable—choose rolling windows such as the last 12 months or align evaluation to a calendar year, depending on your program design.

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Automatic upgrades and downgrades

Xoxoday Loyalife evaluates each member against the active tier rules on a continuous basis. When a member crosses a threshold, the system moves them up or down automatically—no manual intervention required. For programs that want to ease the transition, Xoxoday Loyalife also supports soft-landing rules and grace periods, so members who narrowly miss a renewal threshold are not immediately downgraded.

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Tier-based earn rates and benefits

Every tier in the program carries a distinct earn rate, bonus multiplier, and benefit set. A Platinum member might earn at three times the base rate with access to suite upgrades, while a Silver member earns at 1.5x with complimentary breakfast perks. You can also assign brand- or property-specific benefits per tier, making the program relevant across different locations or sub-brands within your organisation.

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Real-time visibility and API integration

Member tier status and progress toward the next tier are updated in real time and surfaced in member portals and mobile apps automatically. The same data is available through Xoxoday Loyalife’s APIs, allowing your CRM—such as Salesforce—and booking engines to consume live tier information. This means a member’s current status is visible to front-desk staff, call centre agents, and self-service channels simultaneously, with no synchronisation lag. The result is a single, coherent program that delivers clearly differentiated value at every tier level, across multiple brands and properties, without duplicating program infrastructure. Learn more: Xoxoday Loyalife Help Centre — Loyalty Program