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Xoxoday Loyalife supports fully customizable loyalty tier structures, including segment-specific exclusive tiers such as a dedicated Doctor tier with unique rewards, eligibility rules, and automated progression logic.
Xoxoday Loyalife gives programme administrators complete control over tier architecture. You can configure a standard four-tier structure—Bronze, Silver, Gold, and Platinum—at launch, and extend it with one or more exclusive tiers as your programme matures or as you expand into new member segments. Launching with a standard four-tier model The most common starting point is a four-tier hierarchy built around cumulative points or activity milestones. In a Bronze–Silver–Gold–Platinum setup, members advance automatically as they hit predefined thresholds: for example, a member who reaches 500 lifetime points moves from Bronze to Silver without any manual intervention. Each tier carries its own reward catalogue, redemption rates, and access privileges, all configured independently. Adding an exclusive tier for a specific segment Exclusive tiers are purpose-built for member groups that have distinct engagement patterns or professional identities. A healthcare organisation can create a “Doctor” tier that sits alongside—or above—the standard hierarchy. This tier can carry benefits designed specifically for that audience: dedicated reward categories, higher point multipliers on relevant transactions, or access to specialised redemption options not available to the general membership base. Xoxoday Loyalife lets administrators define any tier name, set independent earning and redemption rules, and assign segment-specific eligibility criteria. The exclusive tier does not need to follow the same progression logic as the core tiers; it can be invitation-only, role-gated, or automatically assigned when a member meets a custom attribute condition. Automated tier progression Xoxoday Loyalife handles tier transitions through a rules engine that evaluates multiple behavioural signals: transaction value, purchase frequency, referral count, and engagement actions. This removes the operational overhead of manual tier reviews. When a member qualifies—or no longer qualifies—for a tier, the system updates their status in real time and triggers the appropriate communications. For organisations running Xoxoday Loyalife alongside tools such as SAP SuccessFactors or Darwinbox, member profile attributes from those systems can feed directly into tier eligibility logic, ensuring that exclusive tier assignment stays in sync with HR or CRM data without duplicate administration. Ongoing tier management Tier structures in Xoxoday Loyalife are not static. Administrators can rename tiers, adjust thresholds, add new exclusive tiers, or retire underperforming ones without disrupting active member statuses. Changes can be scheduled to take effect at a future date, giving programme managers time to communicate updates to members before they go live. Learn more: Xoxoday Loyalife Help Centre — Loyalty points

How does automated tier progression work?

Learn how Xoxoday Loyalife evaluates transaction value, frequency, and referrals to move members between tiers automatically.

Can I set different point earning rules per tier?

Understand how to configure unique point multipliers and reward catalogues for each tier, including exclusive segment tiers.