Xoxoday Loyalife automatically updates customer account statuses — active, passive, dormant, or canceled — based on engagement patterns and system-defined thresholds, triggering targeted re-engagement workflows without manual intervention.
Dynamic Account Lifecycle Management
Xoxoday Loyalife supports dynamic customer account lifecycle management, allowing membership statuses to shift automatically as customers engage — or disengage — with your loyalty programme. Rather than maintaining static membership records, Xoxoday Loyalife continuously evaluates each account’s activity against configurable thresholds and updates its status in real time. The four core lifecycle statuses Xoxoday Loyalife tracks are active (regular earning or redemption activity), passive (engagement below a defined threshold but still eligible for re-activation), dormant (no programme interaction beyond an extended inactivity window), and canceled (account formally closed by the customer or an administrator). Each status reflects a distinct stage in the customer relationship and unlocks a corresponding set of automated responses.Status-Driven Automated Campaigns
Each status transition in Xoxoday Loyalife can activate a corresponding automated workflow. When a customer moves from active to passive, Xoxoday Loyalife dispatches a loyalty nudge — a personalised reminder of unused points, expiring rewards, or tier benefits — timed to prompt re-engagement before the relationship deteriorates further. For dormant accounts, Xoxoday Loyalife supports win-back campaign sequences that integrate with communication channels your organisation already uses. If customer outreach runs through a CRM or a platform such as Salesforce Marketing Cloud, Xoxoday Loyalife’s status-change events serve as upstream triggers for those downstream notification systems, keeping campaign timing precise and consistent.Tier Adjustments Tied to Account Status
Account status changes can also drive tier adjustments within your loyalty programme hierarchy. A customer transitioning to dormant may be stepped down from a higher tier to preserve programme integrity and protect the perceived value of premium membership. When that customer re-engages, Xoxoday Loyalife restores their tier or offers a configurable accelerated path back, depending on the rules your team defines. Programme managers set the exact inactivity windows — for instance, 60 days to move from active to passive, 120 days to reach dormant — giving businesses precise control over when automated actions fire without any manual list management.Practical Use Case
Consider an organisation running a B2B loyalty programme integrated with Darwinbox or SAP SuccessFactors for employee recognition. Xoxoday Loyalife tracks engagement at the individual account level, flags users who have not redeemed points in 90 days as passive, and triggers a nudge notification through the HR platform’s communication layer. This removes the need for manual segmentation and ensures every account receives appropriately timed outreach based on where it sits in the lifecycle — not when an administrator happens to run a report. Learn more: Xoxoday Loyalife Help Centre — Loyalty pointHow do loyalty tier upgrades and downgrades work?
Understand how Xoxoday Loyalife evaluates earning activity to automatically promote or demote customers across programme tiers.
Can loyalty points expire automatically?
Learn how Xoxoday Loyalife handles point expiry rules, grace periods, and pre-expiry notifications to keep members engaged before points lapse.