Xoxoday Plum supports dynamic, event-based notification variables — including user name, voucher code, and expiry date — across SMS, push, and in-app channels so every campaign alert is personalised and timely.
Personalised Notifications at Scale
Xoxoday Plum gives campaign managers full control over notification content through dynamic variables. Rather than sending generic messages, you can insert context-specific values — such as a recipient’s name, their unique voucher code, or the exact date a reward expires — directly into each notification. This personalisation happens automatically at send time, so every message feels relevant to the individual receiving it. Dynamic variables work across three notification channels: SMS, push notifications, and in-app alerts. Campaign managers define the message template once, insert the appropriate variable placeholders, and Xoxoday Plum populates the real values for each recipient when the triggering event occurs.Event-Based Triggers
Notifications in Xoxoday Plum are tied to specific campaign events, making them timely rather than scheduled. When a recipient claims a reward, a confirmation message fires immediately with their voucher code and redemption details. When a voucher approaches its expiry date, an automated reminder can be sent with the exact date and remaining value. System-level events — such as campaign activation or budget threshold alerts — can also trigger messages to administrators or campaign owners. For example, an organisation running a sales incentive programme through Xoxoday Plum can configure an SMS that reads: “Hi [First Name], your reward voucher [Voucher Code] is valid until [Expiry Date]. Redeem it before it expires.” The same message template works across push and in-app channels without any duplication of setup effort.Integration with Existing Workflows
Xoxoday Plum’s notification engine is designed to complement tools your organisation already uses. Teams that manage employee engagement through Darwinbox or SAP SuccessFactors can coordinate reward trigger events with HR workflows, ensuring notifications align with performance cycles or recognition moments. Notifications can also surface inside collaboration tools, so recipients are reached where they already work. All notification variables are governed by Xoxoday Plum’s merchant campaign management configuration, giving administrators clear visibility into which data fields power each message, which channels are active, and which events trigger each template.Setting Up Dynamic Variables
Campaign managers access notification templates from within the Xoxoday Plum campaign configuration panel. Variables are inserted using placeholder syntax and mapped to the relevant data fields — recipient identity, reward details, or event metadata. Once a template is saved, it fires automatically whenever the associated event condition is met, with no manual intervention required per send. This approach reduces operational overhead, removes the risk of sending stale or incorrect information, and ensures every notification adds value rather than noise. Learn more: Xoxoday Plum Help Centre — CampaignHow do I create a campaign in Xoxoday Plum?
Step-by-step guide to configuring and launching a reward campaign on Xoxoday Plum.
What voucher expiry settings does Xoxoday Plum support?
Learn how to configure expiry dates and automated reminders for vouchers in your campaigns.