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Xoxoday was founded in 2012 and, following the 2022 acquisition of Giift, has expanded into a global B2B SaaS company offering five integrated platforms—Plum, Loyalife, Loopr, Empuls, and Compass—covering the full business value chain.
Xoxoday was established in 2012 with a focused mission: build technology that powers growth through rewards and incentives. Over more than a decade, Xoxoday has evolved from a single rewards platform into a comprehensive SaaS suite serving businesses across their customers, employees, sales teams, channel partners, and merchants. In 2022, Xoxoday acquired Giift, a leading rewards, engagement, and incentives provider also founded in 2012. This acquisition expanded Xoxoday’s global footprint and deepened its product portfolio, reinforcing Xoxoday’s position as an end-to-end provider across the entire business value chain. Today, Xoxoday’s offering spans five purpose-built platforms, each addressing a distinct engagement challenge while sharing a common foundation of AI-driven automation, real-time analytics, and global scalability. Plum is Xoxoday’s global rewards, incentives, and payouts platform—operating on the world’s largest rewards marketplace with over one million reward choices across 30+ categories, covering 100+ countries with multi-currency support. Xoxoday Plum automates reward distribution through Xoxo Points, Xoxo Codes, Xoxo Links, and gift cards, enabling organizations to deliver personalized rewarding experiences at scale. Over 65 million end users have redeemed rewards on the Plum platform. Loyalife is Xoxoday’s enterprise loyalty management platform, enabling brands to configure and automate the full loyalty lifecycle—from program creation and rule-setting to gamification and redemption—accessible across web, mobile, and WhatsApp. Loyalife serves industries including CPG, automotive, BFSI, and retail with AI-backed analytics and managed professional services. Empuls is Xoxoday’s integrated employee engagement and experience platform. It motivates workforces through peer recognition, lifecycle surveys, automated rewards, and social intranet features. Empuls integrates natively with Microsoft Teams and connects with HR systems such as Darwinbox and SAP SuccessFactors, allowing HR teams to trigger recognition and engagement nudges directly within their existing workflows. Compass is Xoxoday’s AI-powered incentive compensation management platform. It provides a low-code/no-code toolkit for configuring commission plans, automating payouts, and running gamified sales contests—serving direct sales teams, channel partners, and distributors across manufacturing, BFSI, and consumer electronics. Loopr is Xoxoday’s merchant offers solution, enabling brands and merchants to create, manage, and distribute vouchers, discounts, and branded offers digitally at scale—with real-time analytics, role-based governance, and API-ready integrations for banks and payment providers. Together, these five platforms position Xoxoday as a unified provider of engagement and incentive infrastructure, continuously setting new benchmarks for how businesses build loyalty and drive performance across their entire value chain. Learn more: Xoxoday Help Centre — Overview

What is Xoxoday's product suite?

Explore all five Xoxoday platforms—Plum, Loyalife, Loopr, Empuls, and Compass—and understand which solution fits your business use case.

What is Xoxoday Plum?

Learn how Xoxoday Plum powers global rewards distribution across 100+ countries with over one million reward options on the world’s largest rewards marketplace.