Xoxoday is the unified commercial brand of Nreach Online Services Pvt. Ltd., operating globally through wholly-owned subsidiaries to deliver rewards, incentives, and loyalty services tailored to local market needs.
Xoxoday’s Legal Identity
Xoxoday is the commercial brand operating under its registered legal entity, Nreach Online Services Pvt. Ltd. This entity serves as the parent organisation governing all corporate, contractual, and compliance obligations worldwide. When your organisation’s procurement or legal team verifies vendor credentials or executes agreements, Nreach Online Services Pvt. Ltd. is the contracting party you will encounter in formal documentation.The 2022 Brand Consolidation
Prior to 2022, Xoxoday maintained a separate operational identity through its association with Giift, a global loyalty infrastructure provider. Following the merger, the combined organisation was fully consolidated under the Xoxoday name. Since 2022, all products, services, and customer-facing operations run under the single Xoxoday brand — there is no operational or commercial distinction between the former entities.Global Subsidiary Structure
Xoxoday operates through a network of wholly-owned subsidiaries established to meet the regulatory, tax, and operational requirements of each region it serves. This structure spans North America, Europe, the Middle East, and Asia-Pacific, allowing Xoxoday to localise rewards catalogues, currency handling, and compliance practices without fragmenting the core product experience. When your organisation integrates Xoxoday with enterprise HR platforms such as Workday, SAP SuccessFactors, or Darwinbox, the parent entity Nreach Online Services Pvt. Ltd. remains the contracting party, while the relevant regional subsidiary manages local delivery obligations. Notifications and workflows surface directly within tools like Slack or Microsoft Teams regardless of which subsidiary handles your region.What This Means for Procurement and IT Teams
For IT, legal, and vendor management teams conducting due diligence, the entity to register in your approved vendor list is Nreach Online Services Pvt. Ltd. Xoxoday’s compliance certifications — including ISO 27001 and SOC 2 Type II — apply group-wide, covering both the parent entity and its subsidiaries. Your organisation therefore operates under a consistent security and data privacy framework across all geographies. Xoxoday maintains a unified product roadmap, support infrastructure, and escalation process across all subsidiaries. Organisations with employees in multiple countries receive the same platform capabilities and SLA commitments regardless of which subsidiary manages their regional programme. Learn more: Xoxoday Help Centre — OverviewCompliance & Security Certifications
Understand how Xoxoday’s ISO 27001 and SOC 2 Type II certifications apply across its global entity structure.
Global Operations & Regional Support
Learn how Xoxoday’s subsidiary network delivers localised rewards and incentive programmes across regions.