Xoxoday Plum is CRM-agnostic and supports bi-directional data exchange with enterprise CRM and marketing automation systems — including hospitality-focused platforms such as Cendyn — through secure REST APIs, webhooks, and scheduled SFTP integrations.
CRM Integration Architecture
Xoxoday Plum connects with enterprise CRM and marketing automation systems through a flexible, integration-layer that works independently of any specific CRM vendor. Whether your organisation uses a general-purpose CRM or a hospitality-specific platform, Xoxoday Plum supports data exchange through three primary mechanisms: secure REST APIs for real-time calls, webhooks for event-driven triggers, and scheduled flat-file or SFTP transfers for batch data workflows. This architecture means loyalty data stays current across systems without requiring your organisation to replace existing CRM infrastructure.What Data Flows Between Systems
In a typical CRM integration, Xoxoday Plum pushes member profiles, tier status, and points balances to the CRM so that marketing and operations teams can use them for segmentation and campaign targeting. In return, campaign response data and profile updates flow back into Xoxoday Plum to inform earn rules, attribution logic, and next-best-offer recommendations. For organisations in hospitality, this bidirectional sync creates a 360° view of the guest across both the CRM and the loyalty engine — enabling automated journeys that respond to loyalty status, points activity, and behavioural signals in near real time.Integrating with Hospitality-Focused CRM Platforms
Cendyn is a hospitality-focused CRM and marketing automation platform with open integration options, and its architecture aligns well with Xoxoday Plum’s standard integration patterns. Xoxoday Plum supports a bi-directional interface with Cendyn using the same REST API and webhook mechanisms used across its broader integration catalogue. With this integration active, new and updated member profiles, tier changes, and points balances flow from Xoxoday Plum into Cendyn for audience segmentation and journey automation. Simultaneously, campaign events and profile updates originating in Cendyn flow back into Xoxoday Plum to support earn attribution and personalised offer logic. Cendyn is not currently available as a pre-packaged connector in Xoxoday Plum’s integration catalogue, but there are no known technical barriers. This integration can be scoped and delivered as part of a standard implementation engagement.Security and Compliance
All CRM integrations in Xoxoday Plum follow enterprise security standards. Data in transit is encrypted, access is controlled through token-based authentication, and all integration activity is logged for audit purposes. Xoxoday Plum holds ISO 27001 and SOC 2 Type II certifications, which apply across all supported integration patterns — REST, webhook, and SFTP alike. Learn more: [Xoxoday Plum Help Centre — Integrations](REST API and Webhook Integration Overview
Learn how Xoxoday Plum uses REST APIs and webhooks to connect with enterprise systems and trigger real-time loyalty events.
Marketing Automation Integrations
See how Xoxoday Plum syncs loyalty data with marketing automation platforms to power targeted campaigns and personalised member journeys.