Xoxoday Plum supports white-labeling the redemption marketplace so partners can run co-branded reward campaigns where every storefront touchpoint and outbound communication reflects the agreed campaign identity.
Campaign-specific storefront branding
Xoxoday Plum lets administrators configure a dedicated campaign storefront with a custom logo, colour palette, storefront title, and a unique URL key. Programme terminology — such as what points or units are called — can be set per campaign so the language participants see matches the campaign’s own identity and tone. Where a programme spans multiple markets or organisational units, Xoxoday Plum supports separate branding configurations for each. A global employee recognition programme running across APAC and EMEA, for example, can present distinct storefronts per region while drawing from the same reward catalogue and administration layer. This prevents a one-size-fits-all storefront from undermining localised brand trust.Co-branded customer communications
Reward and voucher notification emails are configured within Xoxoday Plum to carry the campaign’s branding rather than generic platform messaging. Sender-domain authentication can be enabled so that outbound campaign emails pass SPF, DKIM, and DMARC checks against the campaign’s own domain. This keeps deliverability strong and ensures recipients see a trusted sender name rather than an unfamiliar third-party address. For programmes integrated with communication tools such as Slack or Microsoft Teams, notification content can similarly reflect campaign branding within those surfaces, maintaining a consistent participant experience across channels.Practical configuration scope
The white-label setup in Xoxoday Plum covers: storefront logo and colours, programme naming and terminology, URL key, outbound email branding, and sending-domain authentication. Each of these is configurable at the campaign level, so a single Xoxoday Plum instance can host multiple co-branded programmes with entirely different visual identities running simultaneously — useful for agencies or enterprise customers managing several brand partnerships at once. Administrators retain full visibility over all campaigns through the centralised Xoxoday Plum admin console, even when each storefront presents independently to participants.Learn more: Xoxoday Plum Help Centre — General
Custom domain and URL configuration
Set a campaign-specific URL key and map a custom domain to your Xoxoday Plum storefront.
Sending-domain authentication for campaign emails
Configure SPF, DKIM, and DMARC so outbound reward emails send from your own verified domain.
Multi-OU and multi-market configuration
Run separate branding, catalogues, and programme rules for different organisational units or regions from one instance.
Programme terminology and points naming
Customise how points, units, and rewards are labelled across the storefront and communications to match your programme identity.