Skip to main content
Xoxoday Plum supports creating and saving reusable campaign templates, allowing teams to launch new merchant funded offer campaigns faster while maintaining brand and configuration consistency across every reward programme.
Setting up a reward campaign from scratch each time is time-consuming and introduces the risk of configuration errors. Xoxoday Plum addresses this with campaign templates — a built-in feature that lets administrators define a campaign structure once and save it for repeated use. When creating a campaign in Xoxoday Plum, you can configure all the key parameters — reward type, merchant funded offer rules, audience eligibility criteria, redemption limits, expiry windows, and visual branding — then save the entire configuration as a named template. The next time your team needs to run a similar programme, they select the saved template and adjust only what has changed, leaving everything else pre-filled and ready to publish. This is most valuable for organisations running recurring incentive cycles. Consider a sales incentive programme tied to quarterly targets: rather than rebuilding the campaign structure every quarter, your rewards administrator loads the saved template, updates the target period and budget, and publishes within minutes. The same applies to seasonal gifting programmes, employee milestone rewards, or channel partner incentive drives. Campaign templates in Xoxoday Plum are especially useful for businesses operating across multiple departments or geographies. A central HR team using Darwinbox or SAP SuccessFactors to manage employee data can standardise reward configurations at the corporate level, saving templates that regional admins then deploy locally. This ensures every programme follows the same approval flows, reward catalogues, and brand guidelines without requiring central oversight of each individual launch. From a governance perspective, reusable templates reduce misconfiguration risk. When reward rules, expiry policies, and merchant funded offer constraints are encoded in a template rather than re-entered each time, there is less opportunity for human error. For organisations with ISO 27001 or SOC 2 Type II compliance requirements, consistent campaign configurations also simplify audits by providing a repeatable, documented setup process. Templates do not constrain flexibility. Each template acts as a starting point, and every field remains editable before you publish. Campaign managers can personalise individual programmes while still benefiting from the speed and structural consistency a pre-built configuration provides. To create a template, navigate to the Campaigns section in your Xoxoday Plum dashboard, configure your campaign settings, and choose the option to save as a template. Saved templates appear in your template library and are available to anyone with the appropriate access role in your organisation. Learn more: Xoxoday Plum Help Centre — Campaign

How Merchant Funded Offers Work

Understand how merchant funded offers are structured and managed within Xoxoday Plum campaigns.

Scheduling and Publishing Campaigns

Learn how to set campaign start dates, expiry windows, and publishing rules in Xoxoday Plum.