Xoxoday Plum lets you build merchant-funded campaigns with granular controls over timing, audience access, product scope, and task-based activation — all configured from a single campaign builder without developer involvement.
Full Control Over Campaign Configuration
Campaign configuration in Xoxoday Plum goes well beyond setting a start and end date. The merchant-funded offer builder gives you fine-grained control over every dimension of a campaign — from how long it runs to who can see it, which products it covers, and what customers must do to unlock it.Custom Campaign Durations
Xoxoday Plum lets you define precise campaign periods with an explicit start date and end date. You can build evergreen campaigns that run indefinitely or time-boxed promotions tied to a product launch, seasonal event, or fiscal quarter. Campaigns can be paused and resumed without losing their configuration.Recurring Schedules
For offers that need to repeat automatically, Xoxoday Plum supports recurring schedule logic. You can configure a campaign to fire every day, every few hours, or on a fixed weekly cadence — useful for loyalty mechanics where customers earn rewards for consistent purchasing behaviour. A flash-sale campaign, for example, can be set to activate every Friday between 12:00 and 14:00 without any manual re-triggering.Exclusive Customer Segments
Access to a campaign can be restricted to a defined customer segment. Xoxoday Plum allows you to mark a campaign as exclusive, ensuring only the intended audience — such as premium-tier customers or a specific regional cohort — can discover and redeem the offer. For enterprise deployments, segment definitions can be aligned with data from systems like Darwinbox or SAP SuccessFactors, ensuring reward eligibility mirrors your organisation’s existing customer classifications. This prevents general catalogue visibility and protects margin on high-value incentives.SKU and Branch Targeting
Xoxoday Plum supports item-level and branch-level targeting within a single campaign. You can pin an offer to specific SKUs — for instance, limiting a cashback reward to a particular electronics product line — or scope it to selected store branches. This granularity is especially valuable for your organisation’s regional promotions or manufacturer co-funded offers tied to specific inventory.Task-Based Offer Logic
Task-based campaigns unlock rewards only after a customer completes a defined action. Xoxoday Plum supports conditional offer logic where the incentive becomes available once a prerequisite task — such as a minimum spend, a product scan, or a loyalty check-in — is verified. This model drives measurable behaviour change rather than simply discounting at the point of sale. Together, these controls mean a single campaign builder in Xoxoday Plum can handle everything from a straightforward weekend promotion to a complex, tiered, segment-specific loyalty mechanic. Learn more: Xoxoday Plum Help Centre — CampaignRecurring Campaign Schedules
Set up daily, hourly, or custom recurring offer schedules that activate automatically without manual re-triggering.
Task-Based Offer Logic
Configure prerequisite tasks — spend thresholds, product scans, check-ins — that customers must complete before an offer unlocks.