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Xoxoday Loyalife’s promotional engine lets businesses create and manage multiple campaign types—including limited-time multipliers, cashback vouchers, and milestone-based bonuses—delivered via SMS, email, or WhatsApp through your organisation’s preferred communication gateways.
Xoxoday Loyalife includes a purpose-built promotional engine that lets businesses create, manage, and track a wide range of campaign types from a single admin interface. Every campaign is configurable in terms of eligibility, duration, reward value, and delivery channel, giving programme managers precise control over how and when promotions reach members.

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Campaign Types Supported

Xoxoday Loyalife supports several campaign formats to suit different business objectives. Limited-time multipliers temporarily increase points earned on qualifying transactions, driving urgency and short-term engagement. Exclusive discounts and cashback vouchers can be issued directly to member wallets and redeemed through the white-label rewards marketplace. Seasonal campaigns allow organisations to align promotions with key calendar events, while milestone-based bonuses reward members for reaching specific activity thresholds such as a transaction count or cumulative spend target.

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Delivery and Communication

Campaigns reach members through the communication gateways your organisation already operates. Xoxoday Loyalife connects to your preferred SMS, email, or WhatsApp provider to send promotion notifications at the right moment. For organisations that surface HR and engagement workflows inside tools such as Slack or Microsoft Teams, promotional alerts can be pushed into those channels, keeping members informed without requiring them to switch applications.

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Redemption Experience

End-users receive promotion details via USSD, SMS, or digital channels. Redemption is handled through a QR-based flow within the white-label rewards marketplace, making it straightforward for members to apply promotional codes at checkout. Once a campaign is live, no manual intervention from administrators is required to process individual redemptions.

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Practical Example

Consider a year-end seasonal push. A programme manager configures a 2× points multiplier that activates on 1 December and expires on 31 December. Members enrolled in the programme receive an SMS and a WhatsApp notification on launch day. Any qualifying transaction during that window earns double points, credited instantly and visible in the member’s dashboard. The campaign report in the Xoxoday Loyalife admin console tracks redemption rates, total points issued, and engagement by channel in real time—without any manual data extraction. Learn more: Xoxoday Loyalife Help Centre — Loyalty program

How are loyalty points earned and multiplied?

Understand how Xoxoday Loyalife calculates base points, applies multipliers, and credits rewards to member wallets.

What is the white-label rewards marketplace?

Explore how Xoxoday Loyalife’s branded rewards marketplace enables QR-based and code-based redemption for end-users.