Xoxoday Loyalife lets businesses configure dynamic, event-triggered earning rules that award bonus points for special occasions such as birthdays, seasonal festivals, and category-specific purchases — all without custom development.
How Event-Based Point Schemes Work
Xoxoday Loyalife supports a flexible rule engine that ties point multipliers and bonus awards to specific triggers. Administrators define the conditions — an event date, a product category, a calendar period — and Xoxoday Loyalife automatically credits eligible members when those conditions are met. There is no need to manually intervene for each qualifying transaction or occasion. Triggers fall into two broad groups: date-driven events and transaction-driven events. Date-driven rules fire based on calendar milestones such as a member’s birthday or a company anniversary. Transaction-driven rules fire when a qualifying purchase meets criteria you set, such as buying from a selected product category or crossing a spend threshold during a defined promotional window.Common Event-Based Earning Scenarios
Birthday bonuses are among the most widely used event triggers. Xoxoday Loyalife can pull member birth dates from connected HR systems — including Workday, SAP SuccessFactors, and Darwinbox — and automatically credit a bonus point allocation on or around the birthday, without requiring administrator action each cycle. Seasonal and festival campaigns let your organisation reward purchases made during high-traffic windows. A retailer might configure a 3× point multiplier for all transactions during a Diwali promotional period, while a B2B programme might offer bonus points for renewals completed before a fiscal quarter closes. Xoxoday Loyalife handles the scheduling and expiry of these windows automatically. Product category rules give merchandising teams precise control. Xoxoday Loyalife lets administrators target specific SKU groups or catalogue categories — such as electronics, wellness products, or premium tiers — so that purchases within those groups earn at a higher rate than standard transactions. This steers engagement toward the inventory or service segments that matter most to the business.Configuring Rules in the Backend
All earning rules in Xoxoday Loyalife are managed through a no-code backend configuration interface. Administrators can set start and end dates, eligible member segments, point values, multipliers, and stacking behaviour — whether multiple active rules can combine on a single transaction. Changes take effect in real time, making it straightforward to launch or retire campaigns without development support. Rules can also be layered. A member making a qualifying purchase during a festival period, within a targeted product category, on their birthday, can receive compounding bonuses — each rule applies according to the stacking logic your organisation defines. This level of granularity makes Xoxoday Loyalife well suited to sophisticated loyalty strategies that need to reward the right behaviours at precisely the right moments. Learn more: Xoxoday Loyalife Help Centre — Loyalty pointHow are loyalty points earned?
Understand the standard earning mechanisms in Xoxoday Loyalife, from transaction-based accrual to activity-based rewards.
Can loyalty point rules be customised per segment?
Learn how Xoxoday Loyalife applies different earning rates and multipliers to distinct member segments within the same programme.