Xoxoday Loyalife supports automated email communications that notify members of their current point balances, upcoming expirations, and active loyalty campaigns — all without manual intervention from your program administrators.
Automated Point Emails, Out of the Box
Xoxoday Loyalife delivers personalised email notifications to loyalty members at key moments in their programme journey. These emails are triggered automatically based on account activity, programme milestones, or administrator-defined schedules. Your team does not need to manually export data or draft individual messages. Each email is generated using the member’s live programme data, ensuring accuracy at the time of send. Members see their exact point balance, any pending expiry dates, and campaigns currently open for redemption. This removes ambiguity and reduces inbound support queries about account status.What Gets Communicated
Xoxoday Loyalife covers three primary email communication types for point data: Balance summaries inform members of their accrued points after a transaction or at a scheduled interval — for example, a monthly statement at the close of a billing cycle. These emails reinforce the value a member has earned and prompt them to explore redemption options. Expiry alerts warn members when points are approaching their expiration window. Xoxoday Loyalife triggers these notifications ahead of the expiry date, giving members enough lead time to act. This is especially effective at reactivating dormant members who may not have logged in recently. Campaign notifications highlight active promotions, bonus-point events, or limited-time redemption offers. When a new campaign goes live, Xoxoday Loyalife can target the eligible member segment and send a campaign-specific email with the relevant details.Driving Real Engagement
Timely, relevant emails are one of the most direct levers for redemption rate improvement. A member who receives a personalised balance email is far more likely to visit your rewards catalogue than one who has to proactively seek out that information. For organisations running Xoxoday Loyalife alongside HR systems such as Workday or SAP SuccessFactors, member data syncs into the loyalty platform automatically. This means email communications reflect the most current profile and transaction history without any manual reconciliation step.Consistency Across a Large Member Base
Xoxoday Loyalife handles high-volume sends without degradation in deliverability or personalisation. Whether your programme has hundreds or hundreds of thousands of members, each recipient receives an email populated with their individual account data. Administrators can configure send frequency, timing, and content templates directly within the platform to align with your organisation’s communication guidelines. This combination of automation, personalisation, and scheduling makes Xoxoday Loyalife a dependable channel for keeping members informed and active throughout the lifecycle of your loyalty programme. Learn more: Xoxoday Loyalife Help Centre — Loyalty pointHow Does Point Expiry Work in Xoxoday Loyalife?
Understand how Xoxoday Loyalife manages point expiration windows, grace periods, and automated expiry notifications for members.
Setting Up Member Engagement Campaigns
Learn how to configure bonus-point events and targeted campaigns in Xoxoday Loyalife to increase redemption rates and member activity.