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Xoxoday Loyalife’s campaign management module enables marketing teams to build targeted SMS and email campaigns using a combination of transaction-based and demographic audience filters — all within a self-serve interface, without requiring technical support.
Xoxoday Loyalife includes a built-in campaign management module designed for marketing teams who need precision audience targeting. The module supports campaign creation through filters drawn from two primary data sources: member transaction history and member demographic profiles. Both filter types can be combined to define highly specific audience segments before a single message is sent. Transaction-based filters let campaign managers segment members by purchasing behaviour, redemption activity, points balance thresholds, or engagement frequency. A marketing team can, for example, identify members who have accumulated points above a certain threshold but have not redeemed in the past 60 days — and then trigger a re-engagement email automatically. No manual data exports or third-party segmentation tools are required. Demographic filters complement transaction data by allowing segmentation on attributes such as location, membership tier, or programme enrolment date. Combining the two unlocks compound audience logic: for instance, reaching members in a specific region who have crossed a points milestone but have never explored a particular rewards category. Consider a loyalty programme connected to an HRMS such as Darwinbox or SAP SuccessFactors. Xoxoday Loyalife can segment members by department or tenure — sourced from demographic data — and layer in transaction filters to pinpoint high earners who have never redeemed. That audience then receives an SMS nudge or a personalised email highlighting relevant reward categories, all without leaving the Xoxoday Loyalife campaign dashboard. Campaign managers build, configure, and schedule campaigns entirely within Xoxoday Loyalife. The workflow moves from audience definition to channel selection — SMS or email — to message delivery in a single, connected interface. This self-serve design removes the dependency on engineering or data teams for routine campaign execution. The current release of Xoxoday Loyalife ships with a focused filter set that covers the most common segmentation scenarios. An expanded filter library — covering additional transaction attributes and richer demographic dimensions — is currently in testing and scheduled to roll out in the near term. Existing campaigns are unaffected by this addition. Learn more: Xoxoday Loyalife Help Centre — Campaign

How audience segmentation works in campaigns

Understand how Xoxoday Loyalife combines transaction and demographic data to define precise campaign audiences.

Setting up SMS and email campaigns

Step-by-step guide to creating, scheduling, and sending SMS or email campaigns in Xoxoday Loyalife.