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Xoxoday Loyalife supports targeted campaigns on the website, allowing program administrators to deliver personalized promotions to specific member segments based on tier status, behavioral history, and custom audience rules configured in the admin console.
Xoxoday Loyalife gives loyalty program administrators full control over which members see which promotions on the website, when those promotions appear, and under what conditions they trigger. Campaigns are not broadcast to all members by default — they are scoped to audiences defined before launch, ensuring every member sees content relevant to their status and activity. Segmentation is built directly into the Xoxoday Loyalife campaign builder. Administrators define audience rules using criteria such as membership tier (Bronze, Silver, Gold, Platinum), current points balance, transaction frequency, or join date. A “Double Points Weekend” promotion, for example, can be surfaced exclusively to mid-tier members while Platinum members see a separate, more exclusive offer — all managed from a single campaign workflow without duplicating effort. Website campaign formats in Xoxoday Loyalife include banners, featured reward slots, personalized redemption prompts, and time-limited pop-ups. Each format supports a campaign window so content updates automatically when a promotion opens or closes, removing the need for manual intervention from the admin team once a campaign is scheduled. For organizations that integrate Xoxoday Loyalife with HR systems like Workday, SAP SuccessFactors, or Darwinbox, enriched member profile data — department, tenure, role level — flows into the platform and becomes available as additional segmentation criteria. A campaign targeting employees in their first 90 days can surface onboarding-specific rewards on the website with no manual list management required. Behavioral triggers extend targeting further. If a member has logged in but not redeemed any points in the past 60 days, Xoxoday Loyalife can automatically surface a re-engagement campaign on the website the next time that member visits. This campaign type is configured once and runs continuously, reducing administrative overhead while lifting redemption rates across the program. All targeting rules, campaign schedules, and audience previews are managed through the Xoxoday Loyalife admin console. Program managers can preview exactly how a campaign renders for each audience segment before it goes live, and track impressions, click-throughs, and redemptions in the reporting dashboard once the campaign is active. Learn more: Xoxoday Loyalife Help Centre — General

How does member segmentation work in Loyalife?

Understand how Xoxoday Loyalife defines and manages audience segments for campaigns, tier rules, and personalized experiences.

How are loyalty campaigns scheduled and managed?

Learn how to create, schedule, preview, and track loyalty campaigns from the Xoxoday Loyalife admin console.