Can Loyalife Target Campaigns by Demographics and Card Type?

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Campaign Targeting in Xoxoday Loyalife

Xoxoday Loyalife supports highly configurable campaign targeting through the Engage module. Marketers and loyalty programme managers can define audience segments using a combination of demographic attributes, behavioural signals, and programme-specific criteria—without relying on manual list uploads or external data tools. Two distinct campaign types sit at the centre of this capability. Push-Based Campaigns proactively reach out to members at a time and channel chosen by the programme manager. Standard Campaigns trigger automatically based on loyalty rules and member actions, such as a qualifying transaction or tier change, ensuring the right message reaches the right member at the right moment.

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Supported Targeting Criteria

Xoxoday Loyalife allows audience segmentation across a broad set of filters that can be combined to form precise cohorts:

• Nationality and geo-location — restrict or prioritise campaigns for members in specific countries, regions, or cities.
• Gender — tailor creative and offer content to match member preferences.
• Member status — target active, lapsed, or at-risk members based on programme engagement signals.
• Card type — differentiate messaging between Standard and Platinum cardholders, for example delivering an exclusive double-points offer only to Platinum members approaching their anniversary date.

These filters can be stacked, so a campaign can simultaneously target Platinum-tier female members located in a specific region who have not transacted in the past 60 days.

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A Practical Example

Consider a retail loyalty programme that wants to re-engage lapsed Standard cardholders in a specific market before a seasonal promotion. Using Xoxoday Loyalife’s Engage module, the team configures a Push-Based Campaign filtered by card type (Standard), geo-location (target market), and member status (inactive for 45+ days). The campaign delivers a personalised bonus-points offer via the preferred notification channel. Members who transact then flow into a Standard Campaign rule that awards the bonus automatically—no manual intervention required. For organisations running enterprise HR or ERP integrations, Xoxoday Loyalife connects with platforms such as SAP SuccessFactors and Darwinbox to enrich member profiles with additional attributes, broadening the segmentation criteria available at campaign setup.

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Omnichannel Delivery

Campaign audience targeting in Xoxoday Loyalife is channel-agnostic. Once a segment is defined, the same cohort can receive communications across email, SMS, in-app push notifications, and connected messaging tools such as Slack or MS Teams, depending on your programme configuration. This ensures consistent member experiences across every touchpoint in your omnichannel loyalty programme. Learn more: Xoxoday Loyalife Help Centre — Campaign