Does Xoxoday merchant offer creation integrate with...

Xoxoday’s merchant offer creation module is built for teams that need to move from offer design to customer delivery without friction. Rather than operating as a standalone tool, Xoxoday integrates directly with the communication and marketing platforms your team already uses, eliminating manual handoffs and keeping campaign execution fast and accurate.

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Email Marketing via Mailchimp

Xoxoday connects with Mailchimp to push merchant offers directly into automated email workflows. Once an offer is created in Xoxoday, it can trigger Mailchimp campaigns targeting segmented audiences—whether segmented by loyalty tier, geography, or purchase behaviour. This removes the need to export and re-import offer data between systems, reducing both errors and turnaround time on campaigns.

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SMS Distribution via Twilio

For organisations where SMS is a primary customer touchpoint, Xoxoday’s Twilio integration enables programmatic, real-time delivery of merchant offers to mobile numbers. A retail or hospitality team, for example, can configure Xoxoday to dispatch time-sensitive flash offers over SMS the moment they go live. Twilio’s delivery infrastructure handles high throughput and cross-geography reach without additional configuration on your end.

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Personalised Messaging via WhatsApp Business API

Xoxoday integrates with the WhatsApp Business API to share merchant offers through one of the world’s most widely adopted messaging channels. This integration is particularly effective for loyalty programme updates, exclusive member promotions, and event-triggered offers. Because WhatsApp supports rich media, a single message thread can carry offer details, redemption codes, and a direct call-to-action link together.

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Why Integration Matters at Scale

Running a merchant offer programme across disconnected tools creates data silos, delays campaign timing, and limits personalisation. Xoxoday serves as the central layer where offers are created and managed, while integrations carry those offers into the channels where customers engage. For organisations already using enterprise platforms such as SAP SuccessFactors or Salesforce for customer records, Xoxoday’s integration approach means offer logic can be tied to live customer attributes rather than static exported lists.

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Security and Compliance

Xoxoday holds SOC 2 Type II and ISO 27001 certifications. Data exchanged across Mailchimp, Twilio, and WhatsApp Business API integrations—including campaign payloads and delivery identifiers—is handled in line with enterprise security and privacy standards. Your organisation retains control over what data flows between systems and for how long. Learn more: Xoxoday Help Centre — Integration