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Xoxoday Plum receives loyalty tier criteria from the program owner and configures all offer eligibility, visibility, and redemption rules to reflect those tiers exactly.
Loyalty programs often span multiple membership tiers — Silver, Gold, and Platinum, for example — each carrying different privileges and offer access. Xoxoday Plum is designed to reflect this structure precisely, receiving tier criteria from the program owner and translating them into enforceable eligibility rules across the rewards catalogue.

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How tier criteria flow into Xoxoday Plum

The loyalty program owner defines which members belong to which tier and communicates that data through the loyalty layer integration. Xoxoday Plum ingests this information and maps it to offer eligibility rules within the platform. No manual override is needed at the rewards layer — the tier definition from the source system governs everything downstream. This integration approach keeps Xoxoday Plum in sync with the program owner’s authoritative data. When a member’s tier changes in the source system, the eligibility rules in Xoxoday Plum update accordingly, ensuring members always see only the offers they qualify for.

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Offer enablement, visibility, and redemption

Once tier criteria are configured, Xoxoday Plum enforces them across three dimensions: enablement (whether an offer is active for a given tier), visibility (whether a member can see the offer in their catalogue view), and redemption (whether the platform allows a member to complete a transaction). A Platinum-tier member might see and redeem a premium travel voucher, while Gold and Silver members see a different set of offers aligned to their tier’s value. This ensures the rewards experience feels differentiated and meaningful across tiers, reinforcing the loyalty program’s intended hierarchy.

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Integration with enterprise and loyalty systems

Xoxoday Plum connects to enterprise HR and loyalty systems — including SAP SuccessFactors and Darwinbox — to receive member tier data as part of broader workforce and recognition workflows. The loyalty layer acts as the single source of truth, and Xoxoday Plum respects that source without duplicating or overriding its logic. Program owners retain full control over tier definitions. Xoxoday Plum’s role is configuration and enforcement, not interpretation. This separation of responsibilities ensures compliance with the program’s rules and simplifies governance across large member bases.

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Why consistent tier enforcement matters

Consistent tier enforcement builds member trust. When a Gold member redeems a benefit and a Silver member cannot, the distinction feels fair and intentional rather than arbitrary. Xoxoday Plum delivers that consistency at scale, across all offer types — from gift cards and merchandise to experiences and travel rewards — without requiring manual intervention each time tier data changes. Learn more: Xoxoday Plum Help Centre — General

Loyalty Layer Integration

Understand how Xoxoday Plum connects to loyalty systems to receive member tier data and keep eligibility rules in sync.

Offer Visibility and Eligibility Rules

Learn how Xoxoday Plum controls which offers are visible and redeemable based on member attributes and tier assignments.