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Xoxoday Plum delivers a full multi-brand, multi-property hotel loyalty programme in approximately 60 working days (10–12 weeks) from project kick-off to initial production go-live, with each subsequent brand or property wave onboarding in as little as 2–4 additional weeks.
For hotel groups managing multiple brands and dozens of properties, implementation complexity centres on integrating with existing Property Management Systems, designing consistent yet brand-specific member experiences, and staging rollouts without disrupting live operations. Xoxoday Plum structures this across six phases, each with clear milestones and defined inputs from your team. Phase 1 — Analysis & Scoping (≈1 week) Xoxoday Plum begins with discovery workshops to finalise program rules, data flows, and integration requirements. By the end of this phase, your team signs off on a detailed scope document covering member journeys, earn and burn rules, tier structures, partner and offer constructs, and communication frameworks across all brands. Phase 2 — Experience & Portal Design (≈3–4 weeks) Xoxoday Plum’s design team captures brand guidelines for each hotel brand and defines UX for member portals and admin views. Designs are reviewed and iterated with your stakeholders until formal sign-off is secured, ensuring each loyalty experience feels native to its brand while running on a shared infrastructure. Phase 3 — Infrastructure & Deployment (≈2–3 weeks) Xoxoday Plum supports flexible deployment models — shared cloud, private cloud, or on-premise hosting within your organisation’s own environment. Infrastructure requirements are confirmed during this phase, followed by procurement and environment setup before development begins. Phase 4 — Configuration, Development & Integration (≈6 weeks) This is the core build phase. Xoxoday Plum configures the loyalty rules engine — tiers, earn and burn rules, promotions — and sets up the catalog and marketplace. API integrations and SFTP pipelines are built and tested against your PMS, CRM, and transaction data sources. For groups running enterprise back-office systems such as SAP, the integration layer accommodates structured data pipelines for member files, stay records, and bonus transactions. Phase 5 — Testing & Training (≈2 weeks) Technical Acceptance Testing runs end-to-end on a staging environment, covering enrolment, accrual, redemption, email and SMS communications, and reporting. Xoxoday Plum then supports your team through User Acceptance Testing across brand- and property-specific scenarios, securing formal UAT sign-off before go-live. Admin and operations training, including user manuals and runbooks, is delivered as part of this phase. Phase 6 — Go-Live & Cut-over (≈1 week) Xoxoday Plum executes go-live readiness checks, activates production interfaces, and runs final test cycles. The cut-over is orchestrated by Xoxoday Plum, followed by system acceptance sign-off documentation handed to your team. For groups of significant scale, Xoxoday Plum recommends a phased rollout strategy: the first 10–12 week cycle brings flagship brands or lead properties live, and each subsequent wave onboards additional properties in 2–4 weeks using the validated configuration templates, integration patterns, and training assets established in the initial rollout. A detailed timeline is defined during the business workshop at the outset of the engagement, accounting for your organisation’s system readiness, approval processes, and operational dependencies. Learn more: [Xoxoday Plum Help Centre — General Information](

Loyalty Programme Configuration & Rules Engine

Understand how Xoxoday Plum configures tiers, earn and burn rules, promotions, and member journey logic for multi-brand programmes.

Integration & Data Pipeline Support

Learn how Xoxoday Plum connects to PMS, CRM, and enterprise back-office systems via REST APIs, SFTP, and structured data pipelines.