Xoxoday Loyalife supports fully configurable points accumulation rules, enabling administrators to define earning triggers, accrual rates, segment conditions, and promotional multipliers from a single management interface.
Defining Earning Triggers
Xoxoday Loyalife allows administrators to configure earning rules against a wide range of member activities. Supported triggers include purchase transactions, product referrals, mobile or web app engagement, and participation in defined campaigns. Each trigger can be activated or deactivated independently, so your programme earns only for the behaviours your organisation wants to reward. For example, a retail loyalty programme can award points on every qualifying purchase while simultaneously running a referral rule that grants bonus points when an existing member brings in a verified new account. Both rules coexist without manual reconciliation.Segment-Level Accrual Logic
Not every customer segment should earn at the same rate. Xoxoday Loyalife supports differentiated accrual logic, meaning administrators can assign distinct earning multipliers or base rates to different member tiers or customer cohorts. A Gold-tier member can earn at 1.5x the rate of a standard member on the same transaction, driving meaningful progression through the programme hierarchy. This segmentation can be synchronised with existing HR or CRM data. Organisations running Workday or SAP SuccessFactors, for instance, can align employee segment classifications with loyalty tier assignments, ensuring earning rules reflect organisational structure without duplicate data entry.Spend-Type and Category Rules
Xoxoday Loyalife supports spend-type differentiation, allowing points to accrue at different rates depending on the category of transaction. Administrators can configure higher earn rates on strategic product lines, services, or partner channels, and lower or zero rates on excluded categories such as taxes, fees, or returns. This keeps the programme economically balanced while focusing member attention on high-value interactions.Promotional and Event-Based Triggers
Beyond baseline rules, Xoxoday Loyalife supports promotional accrual triggers tied to special occasions, partner spends, or time-bound campaigns. An administrator can configure a double-points window during a seasonal sale or apply a partner multiplier when members transact through an integrated partner channel. These overlays stack on top of existing rules and can be scheduled in advance, reducing manual intervention during live promotions. Organisations using Darwinbox can surface programme milestone notifications directly within the employee experience, ensuring members are aware of active promotions without leaving their primary workflow tools.Rule Precedence and Conflict Resolution
When multiple rules apply to a single transaction, Xoxoday Loyalife evaluates them according to a defined precedence order set by the administrator. This prevents unintended point inflation and gives your team predictable, auditable outcomes for every earning event. Learn more: [Xoxoday Loyalife Help Centre — Product requirement](How are customer segments defined and managed?
Understand how Xoxoday Loyalife lets administrators create and manage member segments that drive differentiated earning and redemption logic.
How are promotional campaigns configured?
Learn how Xoxoday Loyalife campaign tools let you schedule time-bound earning multipliers and event-triggered point bonuses.