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Xoxoday Loyalife supports multiple identifiers per member account—including email ID, mobile number, membership number, and client-generated IDs—and automatically reconciles them across systems for seamless omnichannel engagement.
Managing loyalty members across a modern enterprise is rarely straightforward. Your organisation may capture a member’s identity through an email address at sign-up, assign a membership number through a CRM, and record a mobile number in a separate HR or commerce system. Xoxoday Loyalife handles this complexity natively by supporting multiple identifiers on a single, unified member profile. Xoxoday Loyalife recognises each member through any combination of email ID, mobile number, a platform-generated membership number, or any custom ID generated by your organisation’s own systems. This means a member is correctly identified regardless of which channel or touchpoint they interact through—no manual merging required.

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How Multi-Identifier Mapping Works

When a member engages with a loyalty programme—whether through a web portal, mobile app, in-store terminal, or an integrated HR platform such as Darwinbox or SAP SuccessFactors—Xoxoday Loyalife cross-references the incoming identifier against the unified member record. If an employee logs into Workday and triggers a reward event, the system reconciles that Workday user ID with the existing Loyalife member profile without duplicating it. This reconciliation happens automatically at the platform level. The result is a single, accurate member record that aggregates points, tier status, and engagement history regardless of how many upstream systems contributed the data.

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Why This Matters for Omnichannel Programmes

Enterprises running omnichannel loyalty programmes—where members earn and redeem across digital storefronts, physical locations, partner networks, and internal HR platforms—frequently encounter identity fragmentation. A member registered by email on one channel may appear only as a mobile number on another. Without reconciliation, this produces duplicate accounts, misattributed points, and an inconsistent member experience. Xoxoday Loyalife eliminates that fragmentation at the data layer. Because all identifiers are mapped to one record, programme reporting stays accurate, member communications remain consistent, and tier progression reflects the member’s complete engagement history across every channel.

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A Practical Example

Consider an enterprise running its loyalty programme across a branded mobile app and an internal recognition portal integrated with Microsoft Teams. An employee earns points through a Teams-based peer recognition workflow, identified by their corporate email, and later redeems a reward on the mobile app, identified by mobile number. Xoxoday Loyalife maps both identifiers to the same member profile automatically, ensuring the points balance and redemption history remain unified and accurate. This approach scales without friction as your organisation adds new touchpoints, integration partners, or system connections over time. Learn more: [Xoxoday Loyalife Help Centre — General](

Managing Unified Member Profiles

Understand how Xoxoday Loyalife structures and maintains a single source of truth for each member across your loyalty programme.

Omnichannel Loyalty Integration

Learn how Xoxoday Loyalife connects across web, mobile, in-store, and HR platforms to deliver a consistent member experience.