Skip to main content
Xoxoday Loyalife includes a dedicated communication preference management module that lets members define their preferred channels—email, SMS, WhatsApp, and push notifications—and automatically enforces those choices on every outbound message.
Xoxoday Loyalife treats communication preferences as a first-class feature, not an afterthought. Rather than applying a one-size-fits-all messaging approach, it stores each member’s declared channel preferences against their profile and enforces them consistently across every loyalty touchpoint—from points-earned alerts to tier upgrade notifications. Member-Controlled Opt-In and Opt-Out Members configure their opt-in or opt-out status individually for each supported channel: email, SMS, WhatsApp, and mobile push notifications. Changes take effect immediately and persist across all future communications. A member who opts out of SMS will never receive an SMS notification regardless of which campaign or automated trigger fires. This puts control firmly with the member, reducing unsubscribe friction and improving long-term engagement rates by ensuring messages only arrive through channels the member has chosen to use. Dynamic Preference Enforcement at Send Time When Xoxoday Loyalife triggers a communication—whether a reward redemption confirmation, a challenge nudge, or a points expiry reminder—the system queries the member’s stored preferences in real time before dispatching. If the member is opted into email only, the message routes through email and is suppressed on every other channel automatically. This enforcement layer removes the operational burden from program administrators, who no longer need to maintain separate suppression lists per channel. Compliance risk related to unsolicited messaging regulations such as GDPR and CAN-SPAM is reduced because the preference logic is applied uniformly at the system level. Integration with Enterprise HR and Collaboration Platforms For enterprises running Xoxoday Loyalife alongside HR systems like Darwinbox or SAP SuccessFactors, communication preferences set within Loyalife govern loyalty-specific messaging—points statements, milestone rewards, recognition nudges—independently of notifications those platforms may generate on their own. When Xoxoday Loyalife connects to collaboration tools such as Slack or MS Teams to deliver real-time reward notifications, the preference module determines whether push-style alerts are active for each member. A member who has disabled push notifications within Loyalife will not receive those alerts in Slack, even if the integration is enabled at the program level. Audit-Ready Preference History Xoxoday Loyalife maintains a timestamped log of every preference change, recording which channels were enabled or disabled and when. This audit trail supports compliance reviews and provides a defensible record for organizations operating under frameworks such as ISO 27001 or SOC 2 Type II. Program administrators can also view aggregate preference data across the member base to understand channel adoption rates and refine their communication strategy based on how members actually want to be reached. Learn more: Xoxoday Loyalife Help Centre — General

Member Profile Management

Understand how Xoxoday Loyalife stores and manages individual member data, including profile attributes and preference settings.

Supported Notification Channels

Explore the full list of communication channels Xoxoday Loyalife supports for sending loyalty program notifications to members.