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Xoxoday Loyalife supports fully automated, event-driven communication workflows that trigger personalised messages based on customer milestones, behavioural events, and transactional actions—without any manual intervention.
Xoxoday Loyalife supports event-based and trigger-driven communication at every stage of the customer loyalty journey. Administrators configure automated workflows that fire personalised messages the moment a predefined condition is met. Whether a customer reaches a points milestone or completes their first redemption, the right message reaches them through the right channel—automatically.

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Milestone Events

Milestone events cover the most personally significant moments in a customer’s relationship with your organisation. Xoxoday Loyalife triggers messages when a member celebrates a birthday, marks a program anniversary, or approaches a membership renewal date. These time-aware automations keep engagement personal and contextually relevant without requiring manual scheduling from your team.

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Behavioural Triggers

Beyond calendar events, Xoxoday Loyalife monitors real-time behavioural signals to determine when to communicate. When a member’s points balance crosses a defined threshold—for example, 5,000 points—the platform fires a congratulatory or redemption-prompt notification instantly. Inactivity triggers can re-engage dormant members before they churn, while redemption-completion messages reinforce a positive experience at exactly the right moment.

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Transactional Triggers

Transactional events add another layer of precision to your communication strategy. Xoxoday Loyalife sends automated confirmations or reward updates when a customer completes a booking, checks in at a partner location, or earns a tier upgrade. For organisations managing employee or customer data through Workday or SAP SuccessFactors, these transactional hooks can extend the loyalty communication layer directly into existing operational workflows.

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Multi-Channel Delivery

Every trigger type delivers messages across email, SMS, WhatsApp, or mobile push notifications. Administrators choose the channel or combination of channels that fits each event type and audience segment. This multi-channel flexibility ensures that time-sensitive messages—such as a 24-hour redemption window alert—reach members wherever they are most likely to engage.

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Example: Points Threshold in Action

Consider a common scenario: a member’s balance reaches 5,000 points on a Monday evening. Xoxoday Loyalife detects the threshold crossing in real time, composes a personalised WhatsApp message highlighting available rewards, and delivers it within seconds—all without a single manual step. The same workflow simultaneously logs the event for analytics, giving your team full visibility into engagement patterns and conversion rates tied to that trigger. Learn more: [Xoxoday Loyalife Help Centre — General](

Notification Channels

Configure email, SMS, WhatsApp, and push notification delivery for your loyalty programme workflows.

Points and Rewards Configuration

Set up earning rules, point thresholds, and reward catalogues that power behavioural triggers.

Member Tiers and Upgrades

Define tier progression criteria and automate communications when members qualify for upgrades.

Workflow Automation

Build end-to-end automation flows that connect events, conditions, and multi-channel actions.