Xoxoday Loyalife supports points-based, tier-based, cashback, referral, gamification-based, coalition, and fuel rewards program structures within a single configurable platform.
Points-Based Programs
The most widely deployed structure, points programs reward members for defined actions: purchases, referrals, profile completions, or spend milestones. Xoxoday Loyalife lets programme administrators configure earning rules, expiry windows, and redemption catalogues without writing code. Earning triggers can be connected to transactional data from existing commerce or HR systems, including Workday and SAP SuccessFactors, to automate award logic at scale.Tier-Based Loyalty Programs
Tier programmes drive long-term retention by rewarding progression. Xoxoday Loyalife supports fully configurable tier hierarchies — for example, Silver, Gold, and Platinum — where each level unlocks distinct benefits, priority access, or exclusive reward catalogues. Organisations using Darwinbox or SAP SuccessFactors can surface a member’s current tier directly within employee-facing portals, keeping loyalty status visible in everyday workflows.Cashback Rewards
Cashback programmes credit members with monetary value or store credit redeemable against future transactions. Xoxoday Loyalife handles the earn-and-credit cycle natively, making this structure effective in retail and financial services where perceived value is tied to direct savings rather than points accumulation.Referral Programs
Xoxoday Loyalife’s referral engine incentivises peer-to-peer growth by assigning configurable rewards to both the referring member and the newly onboarded user. Referral triggers and reward values can be adjusted per campaign, so organisations can run time-bound acquisition drives alongside an always-on loyalty programme without creating separate infrastructure.Gamification-Based Programs
Challenges, badges, leaderboards, and interactive games are available natively within Xoxoday Loyalife. Gamification layers are particularly effective when paired with a points or tier structure, giving members visible progress indicators and short-term goals that sustain engagement between major purchase or activity events.Coalition Loyalty Programs
Coalition programmes link multiple merchants or partner brands to a shared rewards pool. Xoxoday Loyalife provides the orchestration layer — managing earn and burn rules across each partner, reconciling balances, and presenting a unified member experience. This structure suits retail groups, travel ecosystems, and financial services alliances where the collective catalogue is a stronger draw than any single brand’s offering.Fuel Rewards Programs
Xoxoday Loyalife supports custom reward logic for fuel and convenience retail, enabling earn triggers at partner stations and configurable redemption against fuel purchases or in-store transactions. Programme rules can be scoped to specific SKUs, station locations, or partner tiers. Most organisations deploy a combination of these structures rather than a single type in isolation — for example, a points base with a tier overlay and a referral accelerator running concurrently. All seven programme types are managed from the same administrative console, so reporting and member data remain consolidated regardless of how many structures are active. Learn more: Xoxoday Loyalife Help Centre — Loyalty programHow points earning rules work
Configure triggers, multipliers, and expiry windows that control how members accumulate points across purchases, referrals, and milestones.
Setting up and managing loyalty tiers
Define tier thresholds, upgrade and downgrade logic, and the benefits unlocked at each level of your programme hierarchy.
Building a referral programme
Learn how to configure dual-sided referral rewards, set campaign windows, and track peer-to-peer acquisition performance.
Coalition programme configuration
Understand how to onboard partner merchants, set cross-brand earn and burn rules, and manage a shared member reward pool.