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Xoxoday Loyalife supports IVR and CTI capabilities through partner telephony integrations, enabling automated voice self-service and intelligent call routing based on loyalty tier and member profile data.
Xoxoday Loyalife supports Interactive Voice Recognition (IVR) and Computer Telephony Integration (CTI) through integrations with partner telephony solutions. These capabilities extend the loyalty programme beyond digital channels, allowing enterprises to serve members over voice without relying entirely on live agent intervention. Voice-Enabled Member Self-Service Through IVR integration, Xoxoday Loyalife enables automated voice responses for common member queries. A member calling your organisation’s support line can check their current point balance, confirm their tier status, or hear details about upcoming reward expiry — without speaking to a live agent. This reduces inbound support volume while maintaining a responsive member experience around the clock. Tier-Based Intelligent Call Routing CTI integration allows Xoxoday Loyalife to surface member loyalty data at the moment a call arrives, enabling intelligent routing logic. When a Platinum-tier member calls in, the system identifies their profile and routes them to a priority queue or a dedicated relationship manager. High-value members receive service that reflects their standing in the programme — automatically, without manual lookup. Consider an enterprise running a high-touch B2B loyalty programme integrated with a CRM such as SAP SuccessFactors or Salesforce. When a call transfers to a live agent, Xoxoday Loyalife pushes the member’s loyalty profile — tier, point balance, and recent redemption history — directly to the agent’s screen via CTI screen-pop. The agent has full context before the conversation begins. Unified Interaction Logging Every voice interaction handled through IVR or a CTI-connected agent is logged back into the Xoxoday Loyalife dashboard. Programme administrators and customer service teams get a unified view of member touchpoints across channels — digital, email, and voice — in a single place. When your organisation’s retention team reviews a member’s engagement history, voice interactions appear alongside redemption activity and point transactions with no siloed records. Integration Approach Xoxoday Loyalife connects IVR and CTI capabilities through partner solutions rather than proprietary telephony infrastructure. Your organisation can bring existing telephony platforms — cloud-based contact centre software or on-premise PBX systems — into the Loyalife ecosystem without rearchitecting your call centre stack. For enterprises with compliance requirements, all integration data flows within Xoxoday Loyalife’s security framework, which is certified under ISO 27001 and SOC 2 Type II standards. Learn more: [Xoxoday Loyalife Help Centre — Product requirement](

CRM and Third-Party Integrations

Connect Xoxoday Loyalife with CRMs and enterprise systems to unify member data across your organisation’s tech stack.

Omnichannel Member Engagement

Deliver consistent loyalty experiences across web, mobile, email, and voice channels from a single programme configuration.