Xoxoday Loyalife integrates natively with Salesforce CRM and Salesforce Marketing Cloud as a certified AppExchange ISV Partner, delivering real-time bi-directional data synchronisation, automated participant onboarding, and personalised reward delivery at global scale.
Participant Onboarding and Account Hierarchies
Enrolling participants into a loyalty program is automated through the Salesforce integration. Xoxoday Loyalife structures multi-tier account hierarchies to reflect the actual relationships within your organisation—whether you are managing retailers, channel partners, or end customers. Changes made in Salesforce propagate instantly into Loyalife, keeping member records consistent and reducing the administrative overhead of manual data entry.Real-Time CRM Data Synchronisation
Xoxoday Loyalife maintains a bi-directional data sync with Salesforce, meaning updates flow in both directions in real time. When a customer earns points, redeems a reward, or updates their profile, that activity is written back to Salesforce automatically. This gives your sales and service teams full visibility into loyalty behaviour without requiring them to leave Salesforce, and it keeps CRM records accurate without manual reconciliation.Salesforce Marketing Cloud Integration
Xoxoday Loyalife integrates with Salesforce Marketing Cloud to automate and personalise loyalty campaigns at scale. Marketing teams can trigger reward deliveries, gifting workflows, and milestone communications directly from within Marketing Cloud journeys. For example, an organisation running a channel partner program can configure a Marketing Cloud journey to automatically deliver a branded digital gift card when a partner completes a product certification—no manual intervention required and no separate tool to manage.Reward Catalogue and Global Reach
The integrated reward catalogue syncs with Salesforce Loyalty Cloud to give participants access to digital gift cards, merchandise, travel rewards, and experiences across global markets. Xoxoday Loyalife’s global reward marketplace is embedded within Salesforce workflows, so reward selection, redemption, and fulfilment happen inside the tools your teams already operate in. Personalised gifting through Salesforce Sales Cloud and Marketing Cloud workflows allows your organisation to deliver contextually relevant rewards tied to specific deal stages, engagement milestones, or service events.Business Impact
The Salesforce integration improves retention by connecting loyalty data directly to CRM profiles, enabling timely and contextually relevant rewards. It reduces operational complexity by consolidating program management within Salesforce rather than requiring a parallel tool. Organisations running enterprise loyalty programs across multiple geographies gain unified data, automated campaign execution, and scalable reward delivery—all managed through a single certified integration.Learn more: [Xoxoday Loyalife Help Centre — Technical requirement](
CRM and third-party platform integrations
Understand how Xoxoday Loyalife connects with Salesforce, HubSpot, and other CRM platforms to keep loyalty and customer data in sync.
Marketing automation for loyalty campaigns
Learn how Xoxoday Loyalife automates personalised loyalty campaigns using marketing cloud integrations and behavioural triggers.