How does Xoxoday Loyalife manage loyalty points?

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Point Types: Long-Term and Short-Term

Xoxoday Loyalife supports two distinct point structures to match different reward strategies. Long-term points accumulate over extended periods and are typically linked to loyalty tiers or annual milestones. Short-term points are designed for time-sensitive campaigns, seasonal promotions, or behavioural nudges that drive immediate action. Both structures can coexist within a single programme, giving administrators precise control over how value is distributed across member segments.

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How Members Earn Points

Xoxoday Loyalife allows programme administrators to define exactly how members accrue points. Accrual rules can be tied to transaction values, specific behaviours such as profile completion or referrals, or milestone events like work anniversaries. For organisations connected to Workday or SAP SuccessFactors, accrual triggers can align directly with HR data events—automating point awards the moment a milestone is recorded, without manual processing.

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Redemption: Full and Partial Points

Members can redeem points in real time through Xoxoday Loyalife’s integrated storefronts or connected apps. Redemption supports both full-point and partial-point models, giving members flexibility in how they apply their balance. Administrators configure redemption thresholds, eligible reward catalogues, and conversion rates to align with programme goals—ensuring redemption is as frictionless as earning.

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Configurable Point Expiry

Xoxoday Loyalife provides expiry logic that can be set by time (for example, points expire 12 months after issuance), by activity level (points lapse if a member is inactive for a defined period), or by tier status. These rules are adjustable through the backend without engineering involvement, so programme managers can update policies as business needs change without raising a technical ticket.

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Benefits Attached to Point Categories

Each point category or accrual activity in Xoxoday Loyalife can carry specific benefits. Transactions in a premium tier category might earn double points with access to an exclusive reward catalogue, while short-term campaign points might unlock a curated set of time-limited rewards. These benefits are surfaced directly in the member-facing interface, ensuring transparency and reinforcing the value of participation.

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A Complete Policy in Practice

A typical deployment might configure short-term points for a quarterly incentive campaign while long-term points accumulate toward annual tier upgrades. Notifications via Slack or MS Teams keep members informed of their balance, upcoming expiry, and available rewards—closing the loop between earning and redemption without requiring members to log into a separate portal. The no-code configuration model means changes to accrual rates, expiry windows, or redemption rules apply immediately and at scale. Learn more: Xoxoday Loyalife Help Centre — Membership