Xoxoday Loyalife supports dynamic member segmentation, enabling admins to build precise audience groups using demographic, geographic, behavioural, and transactional filters — all without requiring a separate data tool.
What you can filter on
Xoxoday Loyalife supports four primary segmentation dimensions. Demographics cover attributes such as age, gender, and membership tier. Geography allows filtering by region, state, or city — for example, isolating members based in Maharashtra. Behavioural data includes engagement patterns like login frequency, reward redemptions, and campaign response history. Transactional activity captures purchase behaviour, stay history, annual subscription fee (ASF) payment status, and spend thresholds.Dynamic segments that stay current
Segments in Xoxoday Loyalife are dynamic, meaning they automatically include or exclude members as their underlying data changes. An admin can define a segment such as “members who paid ASF this year but recorded no stays in the previous year and are based in Maharashtra.” As members settle their fees, update their location, or log a stay, the segment refreshes without any manual intervention — removing the operational overhead of maintaining static lists.A practical example
Consider a loyalty programme where your team wants to re-engage lapsed travellers ahead of a peak season. Using Xoxoday Loyalife’s segmentation engine, an admin builds an audience that captures: paid ASF in the current cycle, zero stays logged in the prior twelve months, and home state set to Maharashtra. That group receives a targeted offer through the campaign module while the rest of your member base continues on standard communications. The same logic applies across sectors — a retail programme might segment by spend band and redemption recency, while a B2B programme filters by account type and contract tier.Connecting segmentation to campaigns
Once a segment is defined, it can be applied directly to campaigns, automated workflows, and personalised reward rules inside Xoxoday Loyalife. For organisations that integrate Xoxoday Loyalife with Darwinbox, SAP SuccessFactors, or similar platforms, segment definitions can align with employee or customer attributes already held in those systems, ensuring consistency across every touchpoint. Segment configuration requires admin-level access and is available across all enterprise plans. Learn more: [Xoxoday Loyalife Help Centre — General](Running Targeted Loyalty Campaigns
Learn how to attach member segments to campaigns and automate personalised reward delivery at scale.
Configuring Member Profiles and Attributes
Understand how member profile fields are structured and how custom attributes feed into segmentation logic.