Xoxoday Loyalife supports third-party API integrations that give external reporting tools like Power BI and CSWEB real-time access to customer loyalty point data, enabling consolidated analytics across your existing platforms.
Integrating loyalty data with your reporting stack
Xoxoday Loyalife exposes customer loyalty point data through a well-documented API layer, allowing any authorised external system to query point balances, transaction histories, redemption activity, and tier movements in real time. Your organisation does not need to maintain separate data exports or manual reconciliation processes to keep external reports current. Whether your analytics infrastructure runs on Microsoft Power BI, a legacy reporting tool like CSWEB, or a custom data warehouse, Xoxoday Loyalife’s API endpoints deliver structured, up-to-date loyalty data on demand. The integration is designed to fit into existing operational workflows rather than replace them.What data can external systems access?
Through the API, external systems can retrieve the full spectrum of loyalty activity — point accruals, point burns, reward redemptions, tier transitions, and programme enrolment events. This granularity supports the segmentation and trend analysis that business intelligence tools like Power BI are purpose-built for. For example, your organisation can connect a Power BI dashboard directly to Xoxoday Loyalife’s API to build live reports showing which customer segments are most active, which redemption categories drive the highest engagement, and how point liability is trending over time. Reports refresh automatically without manual intervention.Connecting loyalty data across business systems
Loyalty data rarely lives in isolation. Xoxoday Loyalife’s integration model means point activity can surface alongside transaction data from ERP systems like SAP, or workforce data from platforms such as Workday or Darwinbox — whichever tools your organisation already uses to manage customer and employee relationships. This unified view removes friction between loyalty operations and broader business reporting. Teams using CSWEB for day-to-day operational reporting, for instance, can incorporate loyalty metrics without switching contexts or exporting CSV files manually. The same API that serves Power BI dashboards serves any compliant external consumer.Authentication and access control
API access is secured through token-based authentication. Xoxoday Loyalife’s infrastructure is built to enterprise security standards, supporting compliance with frameworks such as ISO 27001 and SOC 2 Type II. External system credentials are scoped to the minimum permissions required, ensuring that loyalty data is accessible to authorised integrations without exposing unrelated programme configuration. Your organisation’s IT team can provision and revoke API credentials through the Loyalife admin console, giving you full control over which systems have access to loyalty data at any point. Learn more: Xoxoday Loyalife Help Centre — Reporting & analyticsSetting up API integrations in Loyalife
Configure third-party API connections and manage credentials for external reporting tools and data pipelines.
Loyalty point transaction reports
Explore the data fields available in loyalty point reports and how to use them for programme performance analysis.