Xoxoday Loyalife generates inactive customer reports by analysing past engagement and transaction history, giving your team the insight needed to design targeted re-engagement campaigns.
Identifying Lapsed Members Before They Churn Permanently
Member inactivity is one of the most costly — and preventable — forms of loyalty programme attrition. When a customer stops redeeming points, skips promotional windows, or simply goes quiet, that behaviour leaves a measurable trace in transaction and engagement logs. Xoxoday Loyalife turns that trace into a structured, actionable report. The inactive customer report surfaces members who have not engaged with your programme within a defined time window. Xoxoday Loyalife evaluates multiple signals — last redemption date, last login, missed tier renewal milestones, and point expiry events — to build an accurate picture of disengagement. This multi-signal approach prevents false positives, so a member who simply skipped one campaign is not mistakenly flagged alongside someone who has been absent for six months.How the Report Works
Xoxoday Loyalife lets programme administrators configure the inactivity threshold that matters most for their business — for example, members with zero transactions in the last 90 days, or members who have not logged in since a specific campaign closed. Once the parameters are set, the report runs against historical performance data and produces a segmented list that can be filtered by tier, geography, or customer category. Because Xoxoday Loyalife integrates with enterprise systems such as Salesforce, SAP SuccessFactors, and Darwinbox, inactivity data can be pushed downstream into CRM workflows automatically. This means a campaign manager does not need to manually export and import lists — the segment flows directly into the omnichannel delivery layer for email, SMS, or push notification outreach.Turning the Report Into a Re-Engagement Campaign
An inactive customer report is only as valuable as the action taken on it. Xoxoday Loyalife supports win-back campaign templates that trigger automatically when a member enters the inactive segment. Common approaches include a bonus points offer, a limited-time tier reinstatement window, or a personalised message delivered through the member’s preferred channel. For example, a retail loyalty programme might configure Xoxoday Loyalife to flag members who have not redeemed in 60 days and automatically enrol them in a three-touch re-engagement sequence: an email on day one, an SMS nudge on day four, and a push notification on day seven. Each touchpoint references the member’s remaining point balance to create urgency and personalisation without requiring manual list management. Xoxoday Loyalife logs the outcome of each re-engagement sequence back into the analytics layer, so your team can measure lift, refine thresholds, and continuously improve win-back performance over time. Learn more: Xoxoday Loyalife Help Centre — Reporting & analyticsMember Segmentation and Tier Analytics
Understand how Xoxoday Loyalife segments members by engagement level, tier status, and transaction behaviour to support targeted programme decisions.
Loyalty Programme Engagement Reports
Explore the full suite of engagement reports in Xoxoday Loyalife, including redemption trends, campaign response rates, and point liability tracking.