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Xoxoday Plum supports both push notifications and in-app messaging, enabling real-time communication with reward recipients to reduce points breakage and drive redemption at the right moment.
Xoxoday Plum delivers notification capabilities across two complementary channels: push notifications sent to a recipient’s mobile device, and in-app messages surfaced contextually within the rewards experience. Both channels are triggered by platform events, giving program administrators precise control over when and how participants hear from the program. Push notifications fire in real time whenever a meaningful event occurs. A recipient who receives a new reward, sees a status change on an existing redemption, or has points nearing their expiry date receives an immediate mobile prompt. Time-bound offers—such as a flash reward valid for 48 hours—are particularly effective here, since the alert reaches the recipient at the moment urgency matters most. Xoxoday Plum handles this trigger logic natively, without requiring a separate notification service to be configured. In-app messaging works differently: rather than interrupting users outside the product, Xoxoday Plum surfaces banners and widgets while a recipient is actively browsing the rewards catalog. A contextual banner reading “Your points expire in 7 days” placed on the catalog homepage, for example, converts significantly better than the equivalent email because it appears at the exact moment the recipient is already in a browse-and-redeem mindset. For organizations integrating Xoxoday Plum with an existing HR or workforce platform—such as Darwinbox or SAP SuccessFactors—notifications can be triggered directly from platform workflows without rebuilding notification infrastructure from scratch. Where deeper connectivity is required, Xoxoday Plum supports webhook callbacks, allowing third-party events such as fulfillment delivery status updates to feed back into the notification layer and drive push alerts through an organization’s existing notification service. Taken together, these capabilities make Xoxoday Plum’s notification layer a practical tool for reducing redemption drop-off. Participants who receive timely, relevant prompts—whether a mobile push alert or a catalog banner—are more likely to complete redemption within the validity window, which directly improves program ROI and reduces points liability. Learn more: Xoxoday Plum Help Centre — General

Points Expiry and Validity Management

Learn how Xoxoday Plum handles points validity windows, expiry rules, and how notifications tie into expiry-driven engagement.

Webhook and Platform Integrations

Understand how Xoxoday Plum uses webhook callbacks to connect platform events with third-party systems and notification services.