Xoxoday Plum provides native dashboards that track campaign ROI, offer redemptions, accrual activity, and member behaviour across loyalty programmes and partner offer networks — no external BI tool required for day-to-day reporting.
Loyalty Engine Analytics
The core loyalty engine in Xoxoday Plum generates detailed reports on accrual activity, redemption volumes, reversals, member status changes, communication engagement, liability exposure, and point expiry. Each report supports configurable filters so teams can isolate a specific time period, member segment, or reward category before exporting results. This granularity matters when presenting ROI to leadership. An engagement team running a quarterly retention campaign can pull accrual-to-redemption ratios, identify which reward categories drive the most spend, and surface members approaching a status tier — all without leaving the dashboard.Merchant and Offer-Layer Reporting
Xoxoday Plum adds a dedicated reporting layer for merchant and partner offer management. This dashboard surfaces real-time data on offer redemptions, validation rates, campaign performance, and customer engagement metrics. Reports can be filtered by country, reward category, programme, division, and time period, giving multi-market teams a consistent view across geographies. For organisations that manage employee lifecycle data in SAP SuccessFactors or Workday, campaign metrics can be exported and aligned with workforce performance data via reporting APIs, connecting rewards activity to broader business outcomes.Computing ROI at Multiple Levels
Xoxoday Plum supports ROI computation at campaign, partner, property, or programme level. This lets your organisation move beyond vanity metrics and link specific offers or reward events back to incremental revenue, usage frequency, and measurable shifts in member behaviour. For example, a team running a co-branded offer with a merchant partner can compare offer validation volume against redemption-driven revenue, isolate which customer segments responded, and calculate the net return on that offer investment — all within the same reporting interface.Exporting to External BI Tools
For teams that need deeper modelling, Xoxoday Plum supports structured data export and reporting APIs, making it straightforward to pipe campaign data into external tools such as Tableau or Power BI for advanced analysis. All core reports include configurable filters and scheduled export options, ensuring finance teams, programme managers, and leadership can each work from the data cut they need. Learn more: [Xoxoday Plum Help Centre — Financial Tracking & ROI](Loyalty Programme Reports and Analytics
Explore the full range of accrual, redemption, liability, and expiry reports available within the Xoxoday Plum loyalty engine.
Exporting Campaign Data to BI Tools
Learn how to use Xoxoday Plum’s reporting APIs and export options to feed campaign data into external analytics platforms.