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Empuls special campaigns support fully configurable start and end dates, allowing administrators to define precise recognition windows that align with project milestones, seasonal events, or company-wide strategic initiatives.
Empuls special campaigns let HR and People teams run time-bound recognition initiatives with custom start and end dates set directly in the admin console. Administrators choose the exact day a campaign goes live and the day it closes, giving them precise control over how long employees can earn and receive bonus points. This date flexibility matters because recognition rarely fits a one-size-fits-all schedule. A product launch sprint, a year-end sales push, and a new-hire onboarding cohort all have different rhythms. Empuls accommodates each by letting you configure campaign windows around those timelines rather than forcing your initiatives into a fixed system calendar. Aligning campaigns with your organisation’s rhythm Consider a company running a Q4 performance drive. The HR team opens a special campaign on 1 October and closes it on 31 December, ensuring bonus points are awarded only within that window. When the campaign expires, no further nominations or awards are processed — keeping recognition data clean and auditable. For organisations using Workday or SAP SuccessFactors to manage performance review cycles, Empuls campaign dates can mirror the same review periods defined in those systems. This creates a consistent recognition experience without requiring manual reconciliation between platforms. Event-driven and seasonal campaigns Empuls is equally effective for shorter, event-driven campaigns. A team celebrating a company foundation day can open a campaign for a single week. A wellness initiative can run across all 30 days of November. Because start and end dates are configured independently per campaign, multiple campaigns can run simultaneously with overlapping or non-overlapping windows — each governed by its own rules, point budgets, and eligibility criteria. Employees communicating over Slack or Microsoft Teams receive Empuls notifications when a campaign goes live and again as it nears its end date. This keeps participation rates high without requiring HR to manually remind employees. Audit-readiness and structured reporting Defined campaign dates create a clear, traceable record for internal audits. Every bonus point awarded is tied to an active campaign window, supporting the structured documentation expected in organisations operating under ISO 27001 or SOC 2 Type II frameworks. Empuls stores full campaign metadata — including configured dates, point allocations, and eligibility scope — so administrators can generate accurate reports at any time. Setting campaign dates in Empuls takes seconds inside the campaign creation flow. Before a campaign goes live, all date fields remain editable. Once active, the end date can still be extended if business priorities shift, giving HR teams the agility to respond without rebuilding a campaign from scratch. Learn more: Empuls Help Centre — Special Campaigns

How do bonus points work in special campaigns?

Understand how bonus point budgets are defined, distributed, and tracked within Empuls special campaigns.

Campaign eligibility and participation rules

Learn how to control which employees can participate in a special campaign based on department, location, or role.