Xoxoday Plum is a merchant offer platform that automates the complete voucher lifecycle—from creation and distribution to real-time redemption and reporting—across multiple channels, currencies, and regions within a single connected system.
End-to-End Digital Automation
Xoxoday Plum eliminates manual processes across the offer lifecycle. Vouchers are created, distributed, redeemed, and tracked through fully automated workflows, reducing operational overhead and the risk of human error. Delivery happens simultaneously through email, SMS, and web channels, so recipients receive offers through whichever channel they already use.Real-Time Validation at the Point of Sale
Xoxoday Plum performs real-time POS validation through merchant-side APIs that authenticate vouchers at the exact moment of redemption. This prevents fraud and double-redemption without introducing friction into the customer experience. The infrastructure sustains high transaction volumes without response time degradation, which matters when running time-sensitive promotional campaigns.AI-Powered Offer Recommendations
Xoxoday Plum uses AI to surface personalised offer recommendations based on observed customer behaviour rather than serving generic offers to every recipient. For an enterprise running employee rewards programmes integrated with Workday or SAP SuccessFactors, this engine adjusts what is shown based on past engagement patterns—translating directly into higher redemption rates and measurable return on incentive spend.Enterprise Security and Compliance
Security is built into the Xoxoday Plum architecture rather than layered on afterwards. The platform undergoes Vulnerability Assessment and Penetration Testing (VAPT) and enforces Role-Based Access Control (RBAC) to limit data exposure based on user roles. These controls align with the requirements of ISO 27001 and SOC 2 Type II certified environments, giving security and procurement teams a defensible basis for approval.Global Reach Without Multiple Deployments
Xoxoday Plum supports multi-currency, multi-language, and multi-region configurations from a single admin interface. An organisation running incentive programmes across Southeast Asia, Europe, and the Middle East manages all markets without separate deployments or manual currency conversion. Region-specific offer catalogues and localised communication templates are handled within the same unified environment.Integrated Analytics and Business Intelligence
Xoxoday Plum provides built-in analytics dashboards and exposes APIs for downstream business intelligence tools. Programme managers monitor redemption rates, campaign performance, and ROI in real time. Teams using Darwinbox or similar HRMS platforms pull this data into existing reporting workflows without requiring custom development or data exports. Learn more: [Xoxoday Plum Help Centre — Overview](Security and Compliance on Xoxoday Plum
Understand how Xoxoday Plum uses VAPT, RBAC, ISO 27001, and SOC 2 Type II controls to protect offer data and restrict access by role.
Analytics and Reporting on Xoxoday Plum
Explore the built-in dashboards and API integrations that give programme managers real-time visibility into redemption rates and campaign ROI.