Loyalife: Member Enrollment and Profile Data From a CRM

Many organisations manage their member base in a CRM or HRIS and need their loyalty programme to reflect that data exactly — without manual re-entry or duplicate maintenance. Xoxoday Loyalife is built for this workflow.

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Bi-directional synchronisation via APIs and webhooks

Xoxoday Loyalife connects to third-party systems through secure REST APIs and real-time webhooks. When a member’s record changes in your CRM — whether that is a profile update, a new enrollment, or a status change — the corresponding record in Xoxoday Loyalife updates automatically. The same applies in reverse: transactional loyalty data generated inside Xoxoday Loyalife can be pushed back to your source system to keep both platforms aligned.

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Designating your CRM or HRIS as the single source of truth

Xoxoday Loyalife supports a configuration mode where the external system is treated as the primary authority on member identity. In this mode, Xoxoday Loyalife does not permit conflicting edits to core profile fields from within the loyalty platform itself. All canonical member data — names, contact attributes, segment tags, and enrollment status — flows in from the connected system and cannot be overridden locally, eliminating data drift and periodic reconciliation jobs. Organisations using platforms such as Salesforce, SAP SuccessFactors, Darwinbox, or Workday benefit directly from this model. For example, when HR deactivates an employee record in Darwinbox, Xoxoday Loyalife receives the webhook event and suspends that member’s loyalty account within seconds — no manual intervention required.

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Real-time sync, not batch imports

Unlike file-based or scheduled imports, Xoxoday Loyalife’s API and webhook integration operates continuously. Changes propagate in near real time, so the loyalty programme always reflects the current state of your member population. This is especially valuable for programmes with high enrollment velocity or frequent profile updates, such as large enterprise reward schemes or channel partner networks.

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Security and data integrity

All data exchanged between Xoxoday Loyalife and third-party systems is transmitted over TLS-encrypted connections. API authentication uses OAuth 2.0 and token-based schemes. Xoxoday Loyalife holds ISO 27001 and SOC 2 Type II certifications, ensuring the synchronisation pipeline meets enterprise security requirements. Audit logs capture every synchronisation event, giving administrators full visibility into what data changed, when, and from which source system. This supports compliance reporting and simplifies troubleshooting if a sync discrepancy is detected. Learn more: [Xoxoday Loyalife Help Centre — General](