> ## Documentation Index
> Fetch the complete documentation index at: https://faqs.xoxoday.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Does Plum display offers based on customer tier or segment?

> Xoxoday Plum configures and displays rewards based on customer tier or segment, ensuring each member sees only the offers they are eligible to redeem.

<Note>
  Xoxoday Plum supports full tier- and segment-based offer targeting, controlling visibility, locking, and eligibility of rewards based on loyalty layer attributes provided at runtime.
</Note>

Xoxoday Plum gives program administrators complete control over which offers are visible, accessible, or locked for each member based on their loyalty tier or segment profile. A Platinum-tier member can see premium reward options that are hidden or locked for Bronze-tier members — all driven by attributes passed from your loyalty layer at the point of authentication.

**How tier-based visibility works**

When a member logs in, the loyalty layer passes tier and segment attributes — such as `tier=Gold` or `segment=HighValue` — to Xoxoday Plum. The platform evaluates these attributes against configured offer rules and renders only the relevant catalog for that member. Offers outside a member's tier or segment are either hidden entirely or displayed as locked, depending on program configuration.

**Configuring segment eligibility rules**

Program managers define eligibility rules at the individual offer level. Each rule maps to one or more segment or tier values — a travel rewards bundle might be restricted to members in a `Frequent_Traveler` segment, while a wellness reward is available across all tiers. Rules can be stacked, meaning an offer can require both a minimum tier and a specific segment membership before it unlocks.

**Integration with your data systems**

Segment attributes typically originate in an HR or CRM system. When Xoxoday Plum is deployed alongside platforms like SAP SuccessFactors or Darwinbox, employee lifecycle events — such as a promotion or a tenure milestone — automatically update segment data, which in turn adjusts the offer catalog a member sees on their next login. No manual intervention is required once the data pipeline is configured.

**Why tier-differentiated offers drive engagement**

Tier-based offer differentiation is one of the strongest motivators in loyalty program design. When members understand that advancing to a higher tier unlocks a materially better reward catalog, the program creates a natural incentive to progress. Xoxoday Plum's segment targeting extends this further, allowing non-tier dimensions — geography, business unit, or behavioral segment — to refine the catalog independently, supporting nuanced segmentation strategies across large member bases.

**Learn more:** [Xoxoday Plum Help Centre — General](https://help-plum.xoxoday.com/offers-management/dashboard)

<CardGroup cols={2}>
  <Card title="How do loyalty tier rules work in Xoxoday Plum?" href="/plum/platform/product-solution-description">
    Learn how to configure tier thresholds, upgrade logic, and tier-based reward unlocks inside Xoxoday Plum.
  </Card>

  <Card title="Can Xoxoday Plum segment members for targeted rewards?" href="/plum/rewards/audience-based-or-segment-specific-rewards">
    Understand how Xoxoday Plum uses segment attributes to personalise the reward catalog for different member groups.
  </Card>
</CardGroup>